Email Marketing Specialist (Klaviyo + SMS) — Retention Manager, US DTC Brands

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: TYPE OF WORK

Full Time

: SALARY

$1,500 - $2,500/month DOE

: HOURS PER WEEK

40

: DATE UPDATED

Aug 30, 2026

JOB OVERVIEW

We are building a high-performance growth team managing multiple fast-growing US ecommerce brands across skincare, health/wellness, consumer products, supplements, and other categories.

We are looking for an exceptional Retention & Lifecycle Marketing Manager who can completely own email + SMS across our client portfolio.

This is NOT a VA position.
This is NOT a "schedule newsletters in Klaviyo" position.

We want someone who thinks like an ecommerce operator and understands that the real goal is increasing LTV, repeat purchase rate, contribution profit, subscription retention, and revenue from customers we have already paid to acquire.

THE DETAILS
- Compensation: $1,500 to $2,500/month depending on experience
- Hours: Full-time preferred, exceptional part-time candidates considered
- Schedule: Flexible, with at least 2 to 3 hours overlap with US Central Time
- Long-term: Yes
- Start: Immediately

WHAT YOU WILL OWN
You will own retention strategy and execution across several ecommerce brands, including:
- Klaviyo strategy and implementation
- Email + SMS campaign calendar
- Welcome flows
- Browse abandonment
- Cart + checkout abandonment
- Post-purchase flows
- Cross-sell and upsell
- Replenishment flows
- Win-back and reactivation
- VIP flows
- Review / UGC requests
- Sunset and list-cleaning flows
- Customer segmentation
- Subscription retention
- Customer cohort analysis
- A/B testing
- Deliverability monitoring
- Popups / email capture optimization
- Campaign copywriting
- Email design and QA
- Weekly reporting and recommendations

You will work closely with our paid media, creative, CRO/funnel, creator/influencer and strategy teams.

THE PERSON WE WANT
You should have:
- 3+ years hands-on ecommerce retention experience
- Deep Klaviyo experience
- Shopify experience
- Proven experience managing US DTC brands
- Strong direct-response copy instincts
- Advanced segmentation knowledge
- Strong understanding of deliverability
- Experience with SMS platforms such as Klaviyo SMS, Attentive or Postscript
- Experience with Recharge, Skio, Loop or another subscription platform is a major plus
- Ability to understand CAC, AOV, LTV, repeat purchase rate and contribution margin
- Excellent written English
- Ability to work independently without being chased

Beauty, skincare, health/wellness, supplements or consumable-product experience is highly preferred.

HOW WE MEASURE SUCCESS
We do NOT care about vanity metrics. You will ultimately be measured on:
- Repeat purchase rate
- Revenue per recipient
- Flow revenue
- Incremental retention revenue
- LTV
- Subscription retention
- Churn reduction
- Customer reactivation
- Deliverability
- Testing velocity

WHY THIS ROLE IS DIFFERENT
This is not one random ecommerce store. We are building a full-service growth infrastructure serving multiple ambitious brands. A great person can eventually become our Head of Retention, build a team underneath them, and own retention across the portfolio.

We use AI heavily to eliminate repetitive work. We want someone who sees AI as leverage, not a threat.

TO APPLY
Please begin your application with:
"LTV > OPEN RATE"

Then answer ALL of these:
1. How many Shopify/Klaviyo brands have you personally managed?
2. What is the best retention result you have personally produced? Include numbers.
3. Send screenshots showing Klaviyo results you personally managed. You may blur the brand name.
4. Send 3 examples of emails you personally created.
5. Show us one complete flow architecture you built.
6. What percentage of DTC revenue do you generally believe email/SMS should influence?
7. How would you build a replenishment journey for a skincare serum expected to last approximately 45 days?
8. How would you segment customers acquired through creators differently from customers acquired through Meta ads?
9. What would you examine if Klaviyo says email generated 35% of revenue but Shopify attribution suggests significantly less?
10. What are the first five things you audit when entering a new Klaviyo account?
11. Which subscription platforms have you worked with?
12. What AI tools do you currently use in your workflow?
13. What monthly salary are you requesting?
14. What hours can you overlap with US Central Time?
15. Record a 5 to 10 minute Loom walking us through a retention account you are proud of and explaining WHY it performed.

Applications without a Loom and real examples will not be considered.

There will be a short paid skills test for finalists.

We are looking to hire immediately.

SKILL REQUIREMENT

Email Marketing Shopify Klaviyo

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Email Marketing Specialist (Klaviyo + SMS) — Retention Manager, US DTC Brands

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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