Email Marketing Specialist

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: TYPE OF WORK

Full Time

: SALARY

40,000 - 50,000

: HOURS PER WEEK

40

: DATE UPDATED

Aug 22, 2026

JOB OVERVIEW

The Email Marketing Specialist is responsible for the strategy, planning, execution, and optimization of email and SMS marketing programs.

This role requires your expertise in e-mail marketing and the digital marketing industry.

DUTIES & RESPONSIBILITIES:

1. Channel Strategy

> Develop monthly campaign calendars aligned with brand goals
> Plan lifecycle marketing flows (Welcome, Abandonment, Post-Purchase, etc.)
> Create SMS strategy alongside email (campaigns + automation)
> Identify revenue growth opportunities within the retention channel
> Recommend A/B testing roadmap (subject lines, offers, segmentation, timing)

2. Execution & Build
> Build and manage email + SMS campaigns in Klaviyo (or similar ESP)
> Set up and optimize flows, triggers, and conditional logic
> Create advanced segmentation strategies
> Ensure proper tracking, attribution, and UTM structure
> QA all campaigns before launch

3. Performance Optimization
> Monitor campaign and flow performance daily/weekly
> Analyze KPIs (Revenue per Recipient, CVR, CTR, Deliverability, List Growth)
> Identify drop-offs in funnel performance
> Proactively implement improvements

4. Reporting & Insights
> Prepare weekly and monthly performance reports
> Translate data into clear strategic insights
> Present findings and recommendations internally (and on client calls when needed)
> Track retention contribution to total revenue

Please apply through the below link:

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Job Post	Reporter	Rank	Reason	Date

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Email Marketing Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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