Email Marketing & Meta Ads Specialist

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: TYPE OF WORK

Part Time

: SALARY

4

: HOURS PER WEEK

20

: DATE UPDATED

Sep 18, 2026

JOB OVERVIEW

Brands: Maison Tamar & Grace Flowers

We are looking for a hands-on Email Marketing & Meta Ads Specialist to support two growing consumer brands in beauty and fashion.

This is an execution-focused role for someone who can independently build and manage email marketing and paid social campaigns that help us acquire customers, convert interest into sales, and retain existing customers.

You should be comfortable working with a growing brand where systems are still being built. We need someone who can recommend what should be done, implement it, monitor performance and continuously improve results—not someone who requires step-by-step instructions.

1. Email Marketing — Primary Responsibility

You will own email marketing for both brands, with Klaviyo as our preferred platform.

Responsibilities include:

* Set up, manage and optimize Klaviyo
* Build branded email campaigns
* Create and maintain automated email flows
* Develop audience segments
* Write compelling subject lines, email copy and calls to action
* Build visually appropriate email templates for each brand
* Plan email calendars around launches, promotions and customer journeys
* Grow and maintain a healthy subscriber list
* Conduct A/B testing
* Monitor deliverability
* Review performance and recommend improvements

You should understand and be able to build key e-commerce flows including:

Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Cross-Sell/Upsell, Win-Back, Back-in-Stock, Product Launch/VIP and Re-engagement.

You should understand that Maison Tamar and Grace Flowers are different brands and be able to create email experiences appropriate to each audience rather than using the same messaging and templates for both.

2. Meta Ads — Primary Responsibility

You will also manage paid advertising across Instagram and Facebook through Meta Ads Manager.

Responsibilities include:

* Set up and manage Meta advertising campaigns
* Recommend appropriate campaign objectives
* Develop prospecting and retargeting campaigns
* Build and test audiences
* Create Custom and Lookalike Audiences where appropriate
* Collaborate with our Social Media & Content Manager on ad creative
* Write and test advertising copy, hooks and CTAs
* Test different creative concepts and formats
* Manage budgets responsibly
* Monitor campaign performance
* Identify underperforming campaigns and make adjustments
* Scale successful campaigns appropriately
* Ensure conversion tracking is functioning correctly
* Provide clear, simple reporting on results

You should be comfortable discussing metrics such as ROAS, CPA, CAC, CTR, CPC and conversion rate and, more importantly, explaining what those numbers mean and what you would change based on them.

3. SEO — Nice to Have

SEO experience is an advantage, but not required.

If you have experience with keyword research, product-page optimization, metadata, on-page SEO, Google Search Console, Shopify SEO or content optimization, please tell us about it.

Lack of advanced SEO experience will not disqualify an otherwise strong candidate.

What We’re Looking For

The strongest candidate will have practical experience managing email marketing and Meta Ads for e-commerce or consumer brands.

Experience with beauty, hair, fashion, lifestyle or premium consumer brands would be particularly valuable.

You should be able to show work you personally executed—not simply campaigns managed by an agency or larger team.

We value someone who is analytical but also commercially minded. You do not need to produce complicated dashboards or technical reports. We want someone who can answer questions such as:

What happened? Why do you think it happened? What should we change? What should we test next?

You should be organized, proactive, comfortable working independently and able to manage two distinct brands without confusing their customers, messaging or campaigns.

To Apply

Please include:

1. Your CV/resume and portfolio, if available.
2. Your experience with Klaviyo or other email marketing platforms. If you haven’t used Klaviyo specifically but have strong experience with another e-commerce email platform, explain which one.
3. Examples/screenshots of email campaigns or automated flows you personally built.
4. Any measurable email results you can substantiate.
5. Your experience managing Meta Ads.
6. Examples/screenshots of campaigns you personally managed and the results.
7. The approximate monthly advertising budgets you have previously managed.
8. Briefly describe one Meta campaign that wasn’t performing well, what you changed and what happened afterward.
9. Which performance metrics you normally monitor for email and Meta Ads.
10. Your availability and expected hourly/monthly rate.

Please clearly indicate what you personally created and managed where other team members were involved.

SKILL REQUIREMENT

Meta Pixel Klaviyo Meta Business Suite

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Email Marketing & Meta Ads Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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