Email Marketing Manager — US DTC Beauty Brand (Klaviyo + SMS)

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: TYPE OF WORK

Full Time

: SALARY

$900–$1,500/month

: HOURS PER WEEK

40

: DATE UPDATED

Aug 25, 2026

JOB OVERVIEW

We're a US-based DTC beauty brand selling on Shopify and Amazon. Email and SMS are core revenue channels for Shopify and we're looking for someone to own them completely, not just execute, but think, plan, and grow.

We have an active Klaviyo account with flows already built, a healthy subscriber list of 35,000+, and a currently run a weekly campaign calendar which you would need to take over and improve. What we don't have is someone who proactively tells us what's broken, what to test next, and where the revenue opportunities are. That's what we need.

You'll work directly with the owners, who are hands-on and involved in approvals and strategy. You won't be managed daily — you'll be expected to come to us.

What you'll do:

Own email and SMS strategy and execution end to end — flows, campaigns, segmentation, list health, deliverability, and reporting

Build and optimize Klaviyo flows: Welcome Series, Abandoned Cart, Winback, Replenishment, Post Purchase, VIP, Cross-Sell, SMS Abandoned Cart, Subscription flows

Plan a monthly campaign calendar and submit it at the start of each month — concept, segment, send date — for owner approval

Build individual campaign emails and submit for approval at least one week before send date

Write subject lines, preview text, and email copy — you're not waiting on a copywriter

Manage buyer vs non-buyer segmentation across all sends and build product-behavior segments from Shopify purchase data

Launch and grow SMS as an active revenue channel alongside email

Run A/B tests on subject lines, CTAs, offers, and content — bring results and recommendations, not just data

Submit a weekly performance report every Monday covering all KPIs, flow revenue, campaign results, list growth, and what you're doing next

Flag problems immediately — don't wait for the weekly report

Requirements:

3–5+ years managing Klaviyo for a DTC ecommerce brand — beauty, skincare, health and wellness strongly preferred

Proven track record of growing email attributed revenue — show us the numbers

Deep Klaviyo expertise: flows, segmentation, A/B testing, deliverability, attribution, ZPD, list management

Experience managing SMS campaigns and flows, not just awareness of it

Strong copywriting ability — subject lines, CTAs, email body copy

Full-time availability

Strong written English — all communication is async via WhatsApp and email

How to apply:

Start your application with the word LAVENDER so we know you read this.

Then tell us:

Why you're right for this role — no generic cover letters

What experience do you have, if possible, what brands have you managed email for and what was their monthly email attributed revenue when you started vs when you left

Your expected monthly salary and when you can start

If possible, share 1-2 example emails you have created for a brand — a campaign or flow email you are proud of

SKILL REQUIREMENT

Email Marketing Shopify Klaviyo

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Email Marketing Manager — US DTC Beauty Brand (Klaviyo + SMS)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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