Email Marketing Copywriting & Strategist

Email Marketing Copywriter & Strategist for InnovaGuest

Hiring combined D2C Email Copywriter & Email Marketing Strategist that is creative, fast, flexible, strategic, a great direct response writer, fluent in English & have 2-4+ years of experience, to work with & drive bookings conversions for hospitality brands.

What we’re looking for:

InnovaGuest is looking for a 10/10 copywriter & marketing strategist to join our growing hospitality CRM & email marketing agency, who can take on the role of both email marketing strategist & D2C/direct response email copywriter for our clients. For us, these two roles go hand-in-hand.

This is a freelance role, ideal for dedicated & professional writers seeking ongoing, long-term collaboration.


You will own copywriting & email marketing strategy for numerous restaurant, hotel & vacation rental clients, across email campaigns, automations, pop-ups, loyalty schemes & more.

You must be well-versed in copywriting techniques, frameworks & levers that can help us drive bookings, sales & conversions for hospitality clients, including restaurants, hotels, vacation rentals & more. Experience writing for hospitality or ecommerce brands is preferred.

I'm NOT looking for a writer that relies on ChatGPT or Claude to do the work for them. I AM looking for a writer that can clearly cut through the AI slop & deliver writing that is stylistically unique, punchy, full of personality & of course, optimised to drive results for our clients.

You should NOT apply if you are not comfortable owning email marketing strategy or if you have zero experience developing strategies. You SHOULD apply if you have experience building & writing strategies for email marketing clients. You SHOULD apply if you're comfortable leading strategy development, being proactive instead of waiting to be told what you should do.

We need a team collaborator to join our fun, friendly & sociable group, willing to strategise with the rest of the team. You should be fast & flexible, able to turn around 8-10 emails per day, with short turnaround times. You should be comfortable using AI as a part of your workflow, for ideation, iteration, strategy development, draft development & productivity.

About Us:

InnovaGuest is a young, growing agency that's already generated £100,000’s for UK-based hospitality clients. We’re looking for a team player that wants to grow with us long-term, building the role & making their mark.

If you have previous experience working with other agencies, we want your skills & expertise, as well as your experience with systems, processes, tools & best practices.
The perfect candidate can help grow InnovaGuest & make the company better. The perfect candidate will also have opportunities to grow into senior roles as we grow.

What the Role Involves Day-to-Day:
Copywriting:
- Create high-converting email campaigns & automations for hospitality audiences.
- Maintain brand consistency, turning existing brand voice guidelines & SOPS into writing with unique personality, voice, style & verbatim.
- Collaborate with our designers to turn your words into designed emails, with suggestions for imagery or design features.
- Turn narrative ideas into writing that drives action, bookings 7 sales.
- Use AI tools like Claude (skills) to improve your writing, drive productivity & increase efficiency/turnaround times.


Marketing Strategy:
- Develop marketing strategies for our clients, including automation sequence structure & bespoke campaign calendars.
- Turn meeting briefs & client priorities into actionable strategies, using proven email narratives or campaign ideas.
- Collaborate with our designers, presenting ideas & guiding email design layout & structure.
- Turn creative email ideas into marketing that drives action, bookings 7 sales.


Additional Copywriting Tasks:
- Pop-Up Form & Landing Page Copy.
- Loyalty Scheme Copy.
- Lead Magnet & Downloadables Copy.
- Occasional Ad-Hoc Writing Tasks.


Strategic Input & Collaboration:
- Attend strategy meetings with clients.
- Develop creative strategies to deliver events, offers, messages, etc.
- Push back on requests that would hurt conversion.
- Collaborate with the team directly (including graphic designer & account manager).
- Bring ideas proactively, don't wait to be asked.


What Success Looks Like:
After 90 days, you'll be a high-performing copywriter/strategist if you are able to achieve these benchmarks:
- Consistent, creative, high-quality email copy & narratives that our clients love.
- Brand voice mastery, aligned with the tone, voice, style & personality of our clients.
- Creative strategy & ideas that are translating to successful campaigns/automation, that drive results for our clients.
- Subject lines, preview text & email copy that drives high open rates & high bookings conversion rates.
- Consistently hitting deadlines & managing short turnaround times.
- Consistently delivering 8-10 email drafts per day, without sacrificing quality.


What You Need For the Role:
- Must be completely fluent in English, understanding British, North American & AUS/NZ locale distinctions/colloquialisms.
- Must be available for 20+ hours/week.
- 2-4+ years of copywriting experience (email & marketing writing experience preferred).
- Deep understanding of brand voice, style & personality.
- Deep understanding of copywriting frameworks, levers, tactics & techniques.
- Deep understanding of marketing strategy, long-term vision & campaign narratives.
- Understanding of the relationship between copywriting & design.
- DTC brand experience (hospitality experience strongly preferred).


Character Skills Required:
- Fast-mover, able to handle same-day or next-day revisions.
- Creativity that guides strategy, willing to try new ideas.
- Strategic, seeing the bigger picture beyond just the emails.
- Proactive at suggesting improvements, flagging issues, not waiting to be told.
- Collaborative team player, with both tea ---------- mbers & clients.
- Positive, enthusiastic and passionate, bringing everybody up.


Compensation & Benefits:
- $8-12 Hourly rate, that increases over time.
- Fully remote, work from anywhere, with time & timezone flexibility.
- Opportunities to grow into senior & leadership roles.
- $520 yearly Language Learning Stipend (after 3-month trial period).
- Work with leading hospitality brands, including Michelin Star restaurants & multi-location groups/chains.


To be considered, complete the application form here:

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