Email Copywriter / Cold Email Outreach Specialist

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TYPE OF WORK

Any

SALARY

N/A

HOURS PER WEEK

10

DATE UPDATED

Sep 6, 2026

JOB OVERVIEW

We are an Instagram Growth Agency helping businesses and personal brands grow their Instagram presence through targeted, organic audience engagement.

We are looking for an experienced Email Copywriter / Cold Email Outreach Specialist to take ownership of our outbound campaigns.

IMPORTANT: WE DONT NEED CLAUDE / CHAT GPT COPYS! AI SHOULD ENHANCE PARTS OF YOUR WORK NOT BE YOUR WORK!

Current Setup
33,000+ filtered leads from Apollo
DACH market, mainly Germany
All leads are companies within the Marketing & Advertising industry
51 email accounts
Instantly as our outreach platform
Around 20+ emails/day per mailbox
Your Main Task

We want to use current 33,000+ leads for the first copys and campaigns.

The leads have already been filtered through Apollo and specifically selected from the Marketing & Advertising industry.

Your job is to take this database and properly structure it into different ICPs and target groups. There might well be 6-10 different IPS that you need to dissect into 10 different copys and campaigns to make them as finite as possible.

The 33,000+ companies are all within Marketing & Advertising, but they represent very different types of businesses. We want to make sure they are properly separated and approached with the right messaging.

You will:

Segment the 33,000+ leads into relevant ICPs
Identify the different target groups within the database
Develop the right messaging for each target group
Write targeted cold email sequences
Create different angles and offers where necessary
Set up the campaigns in Instantly
Manage and optimize the campaigns
Analyze results and improve targeting, copy and sequences

The expectation is that the full database is systematically worked through, rather than only selecting a small portion of the leads.

Our Two Main Goals

1. New Instagram Growth Clients

Identify companies that are a good fit for our Instagram Growth service and build targeted campaigns to acquire new Instagram accounts.

2. Cooperation Partners

Identify potential agencies and other companies that could become cooperation or referral partners and create separate outreach campaigns for them.

Requirements
Proven experience with cold email
working with large lead databases
ICP research and segmentation skills
cold email copywriting
creating and managing email sequences
Instantly or similar platforms
analyzing campaign results
managing multiple campaigns/accounts

Please include examples of previous cold email campaigns, sequences you have written, results you achieved, tools you have worked with, your availability and your rate.

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