Ecommerce Landing Page & CRO Specialist (DTC)

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TYPE OF WORK

Full Time

SALARY

$800 - $1800 monthly

HOURS PER WEEK

40

DATE UPDATED

Feb 27, 2026

JOB OVERVIEW

We are a fast-growing direct-to-consumer ecommerce brand looking for a full-time Landing Page & CRO Specialist based in the Philippines.

This role is focused on building, optimizing, and testing high-converting landing pages for paid traffic, especially Meta (Facebook/Instagram) ads.

We are not looking for a generic web designer. We need someone who understands direct response marketing, buyer psychology, funnels, and conversion rate optimization.

Responsibilities:

Build high-converting landing pages for ecommerce offers

Create advertorial-style pages, product pages, and presell pages

Optimize pages based on performance data

Improve conversion rate, AOV, and funnel flow

Structure pages around hooks, objections, and buying triggers

Collaborate with media buyers and creative team

Implement A/B tests and iterate quickly

Ensure mobile-first performance and fast load speeds

Requirements:

Proven experience building landing pages for DTC brands

Strong understanding of conversion rate optimization

Experience with Shopify, Replo, PageFly, Webflow, or similar tools

Ability to structure long-form and short-form direct response pages

Understanding of funnels, upsells, and checkout flows

Strong sense of hierarchy, layout, and user experience

Portfolio of live landing pages required

Bonus:

Experience with supplement, skincare, beauty, or CPG brands

Experience analyzing heatmaps (Hotjar, etc.)

Understanding of email/SMS funnel integration

Basic copywriting knowledge

We are looking for someone who understands that landing pages are sales assets, not just websites.

SKILL REQUIREMENT
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