Ecommerce CFO // Finance Lead

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: TYPE OF WORK

Part Time

: SALARY

TBC

: HOURS PER WEEK

10

: DATE UPDATED

Sep 13, 2026

JOB OVERVIEW

We’re looking for a commercially minded finance expert to help us make smarter, more profitable decisions across our e-commerce brand.

This isn’t a bookkeeping or tax role. We need someone who can look at the numbers and clearly tell us:

Whether we should increase or reduce ad spend
Our break-even ROAS and allowable CAC
Where we’re losing margin
Which products and offers are most profitable
Whether we’re on track to hit our targets
How much cash we can safely reinvest
What we should focus on next to improve profitability

You’ll work closely with the founder, monitor performance regularly, maintain forecasts and help us understand the true financial position of the business.

We’re looking for someone with direct experience in DTC/e-commerce, ideally with Shopify, Meta ads, inventory and 3PL fulfilment.

This will start as a paid setup project, with the aim of becoming an ongoing fractional role involving regular communication and a weekly finance call.

When applying, please answer:

Which e-commerce brands have you worked with?
How would you calculate our break-even ROAS and allowable CAC?
What numbers would you monitor daily and weekly?
Can you share an example of how you improved a brand’s profitability?
What are your rates and availability?

Please start your application with “PROFIT” so we know you’ve read the full post.

SKILL REQUIREMENT

Finance Management

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Ecommerce CFO // Finance Lead

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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