E-commerce Advertising Manager (Amazon PPC + Meta Ads + Retail Media) - PH Remote, Full-Time

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TYPE OF WORK

Full Time

SALARY

TBD - Depends on Experience

HOURS PER WEEK

40

DATE UPDATED

Aug 7, 2026

JOB OVERVIEW

About Marie Originals

Marie Originals is a US-based, multi-brand DTC and B2B e-commerce company selling across Amazon, Walmart, Shopify, and TikTok Shop. We are scaling fast, and paid advertising is one of our biggest growth levers. We are hiring a hands-on Advertising Manager to own paid media end to end across marketplaces and social, managing a combined ad budget of roughly $20,000 and up per month.

This is a senior, full-ownership role. You will not just launch campaigns. You will own strategy, optimization, and profitability across every channel below.

WHAT YOU WILL OWN

Amazon Advertising
- End-to-end management of Amazon PPC across the entire Marie Originals product catalog, including 32 active product portfolios.
- Develop advertising strategies for new product launches: extensive keyword research, competitor analysis, search demand analysis, and campaign planning.
- Build and launch new Sponsored Products campaigns across multiple types (Auto, Manual, Keyword, Product Targeting, Category, Competitor, and Brand).
- Continuously optimize through bid adjustments, placement modifier optimization, budget allocation, search term harvesting, keyword expansion, and ASIN/search term negation.
- Monitor performance daily, identify trends, troubleshoot issues, and improve efficiency and profitability.
- Conduct ongoing market and competitor research to uncover new keyword opportunities and positioning.

Walmart Connect
- Manage advertising across 40 active ASINs.
- Create and launch campaigns for new products.
- Keyword research, competitor analysis, bid optimization, budget management, search term optimization, and campaign expansion.
- Monitor account performance and provide ongoing optimization recommendations.

Meta Ads (Facebook and Instagram)
- Plan, launch, and optimize campaigns across Awareness, Traffic, Engagement, and Conversion objectives.
- Develop campaign structures, audience targeting strategies, and budget allocation.
- Work closely with the creative team to plan and review static ads, video ads, and UGC creatives, ensuring assets align with campaign objectives and platform best practices.
- Analyze performance and recommend audience, creative, and budget optimizations.

Google Ads (HCP)
- Manage Search campaigns through keyword research, campaign expansion, bid optimization, search term analysis, and ongoing performance improvements. We are launching Eczema campaigns now.

Other Advertising Channels (just started)
- Manage Pinterest Ads, Instacart Ads, and UberEats retail media campaigns, including setup, optimization, and strategic recommendations.

WHO WE ARE LOOKING FOR

Experience
- 3 to 5+ years managing Meta Ads for e-commerce or DTC brands.
- Experience managing $20K to $100K+ in monthly Meta ad spend (minimum $20K/month).
- Has successfully scaled multiple products, not just a single campaign.

Performance benchmarks
- Consistently achieved 3.0 to 4.0+ ROAS on purchase campaigns.
- Maintained CPA within target while scaling budgets.
- Improved Conversion Rate (CVR) through audience and creative optimization.
- Able to maintain healthy CTR (generally 1.5%+ for prospecting; varies by industry).
- Reduced CPM and Cost per Purchase through optimization.

Technical skills
- Advantage+ Shopping Campaigns, broad targeting, Custom and Lookalike Audiences, Dynamic Product Ads, Catalog Ads, and retargeting funnels.
- Strong understanding of Meta Pixel, Conversion API (CAPI), Events Manager, and attribution settings.
- Amazon PPC and Walmart Connect experience is a strong plus.

Creative strategy
- Can develop creative testing roadmaps and identify winning creatives.
- Experienced working with designers and UGC creators.
- Understands creative fatigue and refresh cycles.

DETAILS
- Full-time, remote (Philippines).
- Ad budget you will manage: around $20,000 and up per month.
- You will work daily with the creative team and report to leadership.

HOW TO APPLY

Apply via our careers page (includes a short 60-second Loom):

---------- +(Amazon+PPC+++Meta+Ads)

In your application, tell us the single ad account you are most proud of scaling: the starting monthly spend, the spend you scaled it to, and the ROAS you held while doing it. No ghosting, we reply to everyone.

SKILL REQUIREMENT
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