E-Commerce Technical & Digital Performance Specialist

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: TYPE OF WORK

Full Time

: SALARY

TBD

: HOURS PER WEEK

40

: DATE UPDATED

Sep 18, 2026

JOB OVERVIEW

Full-Time Remote | Long-Term Opportunity | Australian E-Commerce Brand

We are an Australian fashion/e-commerce business looking for an experienced E-Commerce Technical & Digital Performance Specialist to join us full-time remotely.

This is NOT a social media manager role.

We are not looking for someone to simply create Instagram posts, write captions or maintain a content calendar.

We are looking for someone who understands the technical backend of an e-commerce business and can take ownership of our digital ecosystem — Shopify, Google, Meta, tracking, analytics, SEO, advertising infrastructure and performance.

Initially, this will be a hands-on audit, repair and optimisation project. Once the foundations are working correctly, the role will evolve into ongoing digital growth and campaign management.

THE INITIAL PROJECT

Your first responsibility will be to thoroughly review our existing digital setup.

We want you to find what is working, what isn't working, what has been configured incorrectly, what is missing and what can be improved.

This includes reviewing and working directly with:

Shopify — store configuration, apps, integrations, technical issues, site structure and performance

Google Analytics 4 (GA4) — tracking, events, conversions, attribution and reporting

Google Tag Manager

Google Search Console

Google Merchant Center and product feeds

Google Ads — account structure, conversion tracking, audiences and campaign infrastructure

Meta Business Suite / Business Manager

Meta Ads Manager

Meta Pixel and Conversion API

Facebook and Instagram account integration

Shopify/Meta/Instagram catalogue and commerce integrations

Domain verification and associated Meta assets

SEO — technical SEO, on-page SEO, indexing, metadata, site structure, schema and organic search opportunities

Website speed and technical performance

Conversion tracking and attribution

E-commerce analytics and reporting

We don't just want reports telling us there is a problem. We want someone capable of actually fixing the problems.

THEN WE WANT TO GROW

Once the digital foundations are correct, your role will progressively move into performance and growth.

You should be comfortable looking at real business data and understanding what it means.

That includes metrics such as:

Traffic | Conversion Rate | ROAS | CAC | CPA | CTR | CPC | AOV | Revenue | Customer Acquisition | Returning Customers | Funnel Performance | Organic Traffic | Search Rankings

More importantly, you need to understand what levers to pull when those numbers aren't where they should be.

We want someone who can investigate why performance is changing and then take action.

That could mean improving SEO, restructuring a campaign, correcting tracking, improving a landing page, changing audiences, fixing a product feed, improving site structure or identifying another problem within the customer journey.

WHO WE ARE LOOKING FOR

You should have genuine hands-on experience with several of the following:

Shopify / GA4 / Google Tag Manager / Search Console / Merchant Center / Google Ads / Meta Business Manager / Meta Ads Manager / Meta Pixel / Conversion API / Instagram integration / Technical SEO / E-commerce Analytics / CRO

You don't necessarily need to be the world's leading expert in every platform.

But you do need to understand how these systems connect and work together.

We are looking for someone who:

Is technically strong and enjoys solving problems

Can work independently and take ownership

Understands e-commerce and digital performance

Is highly analytical

Can interpret data rather than simply produce reports

Can identify problems and recommend solutions

Is comfortable implementing fixes personally

Can clearly explain what they have found and why it matters

Documents changes and maintains an organised digital environment

Is interested in building something over time rather than completing isolated freelance tasks

WHAT THIS ROLE IS NOT

This is not primarily:

Social media management, Graphic design, Influencer management, Posting content to Instagram, Writing captions, General virtual assistant work

Those functions may interact with your role, but they are not why we are hiring you.

We are hiring you to understand, manage and improve the technical and performance infrastructure behind our e-commerce business.

THE OPPORTUNITY

We are initially looking at approximately a 6-month full-time engagement, with the potential for this to become a permanent long-term position.

The first stage will focus heavily on auditing, repairing and improving our existing infrastructure.

From there, we want the successful person to become increasingly involved in SEO, Google Ads, Meta advertising, website optimisation, analytics, conversion optimisation and overall e-commerce growth.

You will work directly with the business owners and will have significant ownership over the project.

We care much more about capability, initiative and results than qualifications.

HOW TO APPLY

Please do not send us a generic application.

Start your application by telling us about yourself and your experience.

Then answer the following:

1. Tell us about a Shopify store where you personally worked on the technical/performance setup. What did you actually do?

2. What would you check first if Shopify showed 100 orders but GA4 only reported 65 purchases?

3. What are the first things you would audit inside Meta Business Manager for an established e-commerce brand?

4. Explain the difference between Meta Pixel tracking and Conversion API in simple terms.

5. What would you investigate if organic Google traffic had been declining for six months?

6. What are the five most important e-commerce metrics you would want to see every week, and why?

7. Which of these platforms would you consider yourself genuinely advanced in?

Shopify / GA4 / GTM / Search Console / Merchant Center / Google Ads / Meta Business Manager / Meta Ads / Technical SEO / CRO

8. What is your expected monthly salary for a full-time position?

9. What country and city are you based in?

10. Please provide examples of e-commerce businesses you have previously worked with and explain your personal involvement.

We are looking for someone who wants to take ownership of the digital engine of the business, understand the numbers, fix the problems and help us grow it.

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E-Commerce Technical & Digital Performance Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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