E-Commerce Shopify Creative and CRO

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: TYPE OF WORK

Any

: SALARY

48000 PHP

: HOURS PER WEEK

TBD

: DATE UPDATED

Sep 18, 2026

JOB OVERVIEW

Shopify CRO & E-Commerce

About Hone Aroma
Hone Aroma is a fast-growing Singapore home fragrance e-commerce brand specialising in cold air diffusers and premium aroma oils.

Our mission is simple:
Turn your home into a 5-star hotel.
We sell through our own Shopify store as well as major marketplaces including Shopee, Lazada and TikTok Shop. We are growing across Singapore and Malaysia and are looking for a creative, detail-oriented specialist to help us improve how our products are presented and converted online.

________________________________________
JOB OVERVIEW
We are looking for a Shopify CRO & E-Commerce Creative Specialist who combines strong visual design skills with a practical understanding of e-commerce conversion optimization.
This is a specialised role.
Your primary responsibility will be to make our online stores look better, communicate our value more clearly, and convert more visitors into customers.
You will work closely with the founder to continuously improve:
• Shopify storefront design and conversion rate
• Product pages and landing pages
• Shopee storefronts and product listings
• Lazada storefronts and product listings
• TikTok Shop storefronts
• Meta advertising creatives
• Product presentation and visual merchandising
You should be someone who understands that good e-commerce design isn't simply about making something look beautiful.
It needs to answer:
Does this catch attention?
Does this communicate the product clearly?
Does this build trust?
Does this make the customer want to buy?

________________________________________
CORE RESPONSIBILITIES
1. Shopify CRO & Website Design — PRIMARY RESPONSIBILITY
Take ownership of continuously improving the Hone Aroma Shopify store.
Responsibilities include:
• Design and modify Shopify pages and sections
• Edit Shopify themes and layouts
• Improve product page structure and visual hierarchy
• Improve mobile shopping experience
• Design landing pages for campaigns and promotions
• Improve product descriptions and visual communication
• Identify conversion barriers and propose solutions
• Conduct CRO audits
• Create and implement A/B tests where appropriate
• Analyse customer behaviour and website performance
• Improve navigation, merchandising and product discovery and checkout
• Continuously test different layouts, offers, messaging and visual elements
You should be comfortable making changes directly inside Shopify rather than simply providing design files for someone else to implement.
Example of the type of thinking we want:
Instead of:
"The product page could look nicer."
We want:
"The product benefits are too far below the fold on mobile. I would move the key benefits and social proof higher, reduce the amount of text, and test this against the current layout."

________________________________________
2. Shopee, Lazada & TikTok Shop Storefront Design
You will be responsible for improving how Hone Aroma is presented across marketplace platforms.
Responsibilities include:
• Design Shopee storefronts
• Design Lazada storefronts
• Design TikTok Shop storefronts
• Design marketplace product listing images
• Create product image sequences that communicate benefits and features
• Improve marketplace visual merchandising
• Create promotional banners and campaign graphics
• Design category/collection visuals
• Maintain consistent Hone Aroma branding across marketplaces
• Adapt creative assets to each platform's requirements
You should understand that marketplace shoppers behave differently from Shopify customers and know how to structure visuals to communicate product value quickly.

________________________________________
3. Meta Advertising Creative
Create high-quality static image advertisements for Hone Aroma's paid advertising campaigns.
Responsibilities include:
• Create Meta/Facebook/Instagram image ads
• Develop different creative concepts and hooks
• Create multiple variations for testing
• Adapt existing product photography into advertising creatives
• Design promotional creatives
• Create testimonial/review-based advertisements
• Create problem/solution advertisements
• Create product benefit advertisements
• Analyse existing ad creatives and identify opportunities for improvement
• Work with the founder to continuously test new creative angles
The goal is not simply to create attractive graphics.
The goal is to create advertising creatives that generate attention and sales.
You should understand concepts such as:
• Hook
• Visual hierarchy
• Offer presentation
• Social proof
• Product benefits
• CTA
• Creative fatigue
• Creative testing

________________________________________
4. Creative Testing & Optimization
We operate according to:
Test → Learn → Improve → Scale
You will be expected to continuously create and test new creative ideas.
For example:
• Different headlines
• Different product angles
• Different layouts
• Different images
• Different hooks
• Different offers
• Different customer pain points
• Different visual styles
• Different product benefits
You will maintain a structured creative testing library so we know:
What was tested → Why it was tested → What happened → What we learned

________________________________________
5. E-Commerce Visual Merchandising
Ensure that Hone Aroma's products are presented consistently across all customer touchpoints.
This includes:
• Shopify
• Shopee
• Lazada
• TikTok Shop
• Meta advertisements
• Promotional campaigns
• Product launches
• Product pages
• Marketplace listings
You will help maintain a premium, modern and consistent Hone Aroma visual identity.

________________________________________
MUST-HAVE REQUIREMENTS
Shopify
• 2+ years of experience working with Shopify
• Hands-on experience editing Shopify themes and storefronts
• Experience modifying layouts, sections and product pages
• Strong understanding of Shopify e-commerce UX
• Understanding of conversion rate optimization
• Able to implement website design changes independently
E-Commerce Design
• 2+ years of design experience
• Strong Canva proficiency
• Strong understanding of e-commerce product imagery
• Experience designing product listing images
• Experience creating marketplace storefronts
• Experience with Shopee, Lazada or TikTok Shop
• Strong understanding of visual hierarchy and product communication
Meta Advertising Creative
• Experience creating static image advertisements for Meta Ads
• Understanding of what makes an effective performance marketing creative
• Able to create multiple creative concepts and variations
• Comfortable designing for both mobile feeds and Stories/Reels placements
General
• Excellent written English
• Strong attention to detail
• Strong visual/design judgement
• Good understanding of e-commerce customer psychology
• Able to work independently
• Comfortable receiving feedback and rapidly iterating
• Proficient with Google Drive / Google Sheets
• Stable internet connection
• Professional computer/workstation
• Webcam for video calls

________________________________________
BONUS SKILLS
These are not required, but would be a strong advantage:
AI Image Generation
Experience with tools such as:
• Holo.ai
• Midjourney
• DALL-E
• Stable Diffusion
• Other AI image generation/editing platforms
You should be able to use AI as a creative production tool, rather than simply generating random images.
Product Design
Experience with:
• Consumer product design
• Packaging design
• Product development
• 3D product visualisation
• CAD or similar tools
This would be particularly valuable as Hone Aroma continues developing new products.
Other
• Adobe Photoshop
• Figma
• CapCut
• Basic HTML/CSS
• Basic Liquid
• Experience with Google Analytics
• Experience with Shopify analytics
• Experience with Hotjar, Microsoft Clarity or similar tools

________________________________________
WHAT SUCCESS LOOKS LIKE
Your job is not simply to complete design requests.
You will be expected to actively identify opportunities to improve Hone Aroma's online conversion and presentation.
For example:
Before:
"Here is the new product image you asked for."
What we want:
"I noticed our competitors communicate coverage area before product specifications. I created two alternative product-image layouts and recommend testing them on the Pillar product page."
You should constantly be asking:
"How can we make this clearer, more compelling and more likely to convert?"

________________________________________
KEY PERFORMANCE INDICATORS
Your performance will be measured through both execution and measurable improvements.
Examples include:
Shopify CRO
• Number of CRO tests implemented
• Product page improvements
• Landing page improvements
• Mobile UX improvements
• Conversion rate improvements
• Revenue per visitor improvements
Marketplace
• Storefront redesigns completed
• Product listing improvements
• Creative assets produced
• Marketplace conversion improvements
• Marketplace sales performance
Meta Creative
• Number of new creative concepts produced
• Number of creative tests launched
• CTR improvement
• CPA/CAC improvement
• Identification of winning creative concepts
Execution
• Projects completed on time
• Quality of work
• Attention to detail
• Ability to work independently
• Ability to respond to feedback and iterate quickly

________________________________________
OUR WORKING PHILOSOPHY
We don't believe in designing something once and leaving it untouched.
Our philosophy is:
Test → Learn → Improve → Scale
If something works, we scale it.
If something doesn't work, we learn from it.
If you see something that can be improved, we expect you to speak up and propose a solution.

________________________________________
WHAT YOU'LL GET
• Full-time remote position with a Singapore-based company
• Direct working relationship with the Founder
• High level of ownership over Hone Aroma's e-commerce presentation
• Opportunity to work across Shopify, Shopee, Lazada, TikTok Shop and Meta
• Opportunity to build a portfolio of real e-commerce work
• Stable, long-term position for the right candidate
• Performance-based compensation growth
• Opportunity to take on greater responsibility as the company scales
• 7 days paid annual leave
________________________________________
WORKING HOURS
Remote Full-time — 40 hours/week
Singapore Time (GMT+8)
Start Date: ASAP

________________________________________
APPLICATION PROCESS

We want to see what you can actually do, rather than simply read your resume.

Step 1 — Online Application Quiz
Approximately 20 minutes to complete the quiz.
Link to quiz: ----------

You will provide information about your experience, how you think, and skills you have.

Step 2 — Skills / Mock Scenario + Mandatory Video Recording
Approximately 30 minutes.
You may be asked to:
• Identify CRO improvements on a Shopify product page
• Create a sample Meta advertisement
• Improve an e-commerce product image
• Explain how you would redesign a marketplace storefront
• Explain your reasoning behind your design and CRO decisions

? Mandatory Video Recording
As part of Step 2, you must submit a short video recording of yourself, no longer than 2–3 minutes.
Applications without the required video recording will not proceed to the next stage.
In your video, please cover:
1. Tell us about yourself
Give us a brief introduction and explain your relevant experience.
2. Explain your mock scenario thinking
Walk us through how you approached the mock scenario:

We are more interested in how you think than in giving us a perfect answer.
Please record the video naturally. No professional production or editing is required. A simple webcam or phone recording is perfectly fine.

Step 3 — 1-on-1 Video Interview
Approximately 20 minutes.
Candidates who progress to this stage will have a direct conversation with the Founder about their experience, working style and potential fit with the role.

________________________________________
APPLICATION KEYWORD
Please include the word:
"SCALE"
in your application subject line or message.
This lets us know that you have read the complete job description.

SKILL REQUIREMENT

Shopify Shopify Creative Advertising

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E-Commerce Shopify Creative and CRO

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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