Journey Psyche Psychiatry & Virtual Care

Director of Digital Marketing & Social Growth — Paid Media, Audience Growth & Content

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: TYPE OF WORK

Full Time

: SALARY

$8.00-$10.00 PER HOUR!

: HOURS PER WEEK

40

: DATE UPDATED

Oct 2, 2026

JOB OVERVIEW

Full-Time | Remote | Philippines
Brands: Lyons Cards + Journey Psyche

Job Description

We are hiring an experienced Digital Marketing & Social Growth Director to own social-media growth, paid advertising, content execution, and digital audience acquisition across two growing U.S. companies. Most have C1/C2 English

This is NOT a basic social-media posting position.

We are not looking for someone whose job is simply to receive a graphic, write a caption, schedule it, and report that the post was completed.

We need someone who understands how to GROW an audience, acquire followers, build campaigns, analyze results, optimize advertising spend, and turn content into measurable business outcomes.

Our primary brands are:

Lyons Cards — sports cards, live commerce, breaks, collectibles, market intelligence, portfolio management, YouTube, Whatnot, TikTok, Instagram, Facebook and ---------- .

Journey Psyche — a multi-state U.S. psychiatry company requiring professional healthcare marketing, recruiting, educational content and digital campaigns.

Your #1 Responsibility: Growth

You will be responsible for measurable growth across:

TikTok • Instagram • Facebook • LinkedIn • YouTube

You must understand how to:

Grow followers organically and through paid acquisition
Use TikTok Promote and TikTok Ads
Build and optimize Meta/Facebook/Instagram campaigns
Boost/promote the correct content for the correct objective
Use LinkedIn Campaign Manager
Build audiences and targeting strategies
Understand broad vs. interest audiences
Test creative and audiences
Track cost per follower
Track cost per click and landing-page visit
Monitor engagement and conversion
Retarget engaged audiences
Scale campaigns that work
Stop campaigns that do not work

This Role Owns Results — Not Activity

We do not consider this a successful weekly report:

“I posted five times this week.”

We want reports like:

“Instagram gained 436 followers this week at $0.41 per follower.”

“TikTok Reel #3 generated 38,000 views and 612 new followers.”

“Audience B produced a 32% lower cost per landing-page visit than Audience A.”

“We moved $40/day from the weak campaign into the winning creative.”

Publishing is an activity. Growth is the outcome.

Paid Advertising Responsibilities

You should be genuinely experienced with:

Meta Ads Manager

Facebook and Instagram campaigns
Traffic
Engagement
follower/profile growth
video views
lead generation
conversions
campaign budgets
payment/billing troubleshooting
Business Manager / Business Suite
Pixels and tracking
audience testing
Advantage+ placements
retargeting

TikTok

TikTok Business
TikTok Promote
Ads Manager
follower acquisition
profile growth
video promotion
Spark Ads
audience targeting
analytics

LinkedIn

Company Page management
Sponsored Content
Thought Leader Ads
Document Ads
Lead Gen
professional/executive targeting

Content Execution

You do not need to be our primary graphic designer.

We already have creative resources, including Jules, our creative lead, plus extensive use of ChatGPT for strategy, scripts, captions, research, graphics and content concepts.

Your job is to turn those assets into finished, publishable, high-performing content quickly.

You must be able to:

Edit short-form video
Create TikToks, Reels and Shorts
Add music
Clean up audio
Add captions
Create hooks
Add branded intros/outros
Select or create thumbnails/covers
Format graphics for each platform
Build carousels
Publish correctly
QA every post
Repurpose one piece of content across multiple platforms

A 20-second video should not sit unfinished for several days.

Lyons Cards

For Lyons Cards, you will help build:

TikTok audience
Instagram audience

Facebook community
Whatnot live-show traffic
YouTube growth
Lyons Market Lab
card-market educational content
live-break promotions
sports-card hits
product launches
portfolio-management leads
repack launches
live-commerce campaigns

You should understand how content feeds:

Audience → Followers → Engagement → Live Shows → Website → Leads → Revenue

Sports-card knowledge is a plus, but digital-growth expertise is more important.

Journey Psyche

You will also support Journey Psyche with:

healthcare social content
LinkedIn

Facebook and Instagram
provider recruiting
hiring campaigns
educational content
new-market announcements
paid recruiting campaigns
professional brand awareness

Healthcare content requires a more professional tone and careful QA.

You must be able to understand that Lyons Cards and Journey Psyche require completely different marketing voices.

Who We Want

We are specifically looking for candidates who previously held roles such as:

Digital Marketing Director
Growth Marketing Manager
Social Media Director
Paid Media Manager
Performance Marketing Manager
Digital Marketing Manager

This is not an entry-level role.

Required Experience

You should have real experience with at least most of the following:

Meta Ads Manager

Facebook advertising
Instagram advertising
TikTok Promote / TikTok Ads
organic social growth
follower acquisition
short-form video
Reels
TikTok
YouTube Shorts
LinkedIn marketing
analytics
campaign optimization
Canva or similar design tools
CapCut / Premiere / similar video tools
AI tools such as ChatGPT
website traffic campaigns

The Numbers Matter

We want somebody who can show us what they have actually accomplished.

Please do not apply if your experience is primarily:

scheduling posts
creating Canva graphics
answering comments
copying captions
maintaining a content calendar

Those skills are useful, but they are not enough for this position.

TO APPLY — REQUIRED

Start your application with:

LYONS GROWTH

Then answer all of the following:

1. Show us one social account you personally helped grow.

Include:

Starting followers:
Ending followers:
Time period:
What you personally did:

2. What is the largest monthly advertising budget you personally managed?

3. Give us one Meta campaign result.

Include objective, spend, result and cost per result.

4. Give us one TikTok growth result.

Include views, followers gained or another measurable result.

5. Which three platforms are you strongest on?

6. What would you do if we spent $300 promoting a Reel and gained almost no followers?

7. Send one short-form video that YOU personally edited.

8. Tell us how you use ChatGPT or AI in your marketing workflow.

Applicants who do not provide measurable examples will not move forward.

SKILL REQUIREMENT

Facebook Ads Tiktok Ads Social Media Marketing

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Journey Psyche Psychiatry & Virtual Care

Director of Digital Marketing & Social Growth — Paid Media, Audience Growth & Content

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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