Direct Response Video Editor (D2C Ads / VSLs for Meta)

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: TYPE OF WORK

Any

: SALARY

To be discussed

: HOURS PER WEEK

TBD

: DATE UPDATED

Mar 12, 2026

JOB OVERVIEW

We are looking for a direct response video editor who understands how to create video ads that convert, not just videos that look good.

Our fast-growing D2C e-commerce startup in the men's grooming space is scaling aggressively through Facebook and Instagram ads, and we are looking for someone who can help us produce high-performing VSL-style ad creatives.

If you understand scroll-stopping hooks, direct response storytelling, and performance-driven creatives, this role is for you.

This is a remote freelance role (worldwide) with the potential for long-term collaboration if performance is strong.

About the Company

We are a direct-to-consumer e-commerce startup focused on solving a specific problem for men in the grooming space.

Our growth is purely driven by performance marketing on Meta (Facebook & Instagram), which means our success depends on strong creatives that convert viewers into customers.

We run a structured creative testing framework, where we constantly test new angles, hooks, and concepts to find winning ads we can scale aggressively.

You will work directly with the Creative Director and contribute to the growth of the brand through powerful video creatives.

Responsibilities

You will be responsible for creating high-converting VSL-style ad creatives.

Your main responsibilities include:

• Editing direct response video ads for Meta (Facebook & Instagram)
• Turning scripts and creative briefs into engaging VSL-style videos
• Structuring videos using direct response frameworks (Hook ? Problem ? Solution ? Proof ? CTA)
• Searching and sourcing B-roll and supporting content when needed
• Using AI tools to generate additional visuals or assets when appropriate
• Iterating on existing ads to create new variations and improvements
• Creating scroll-stopping hooks that grab attention immediately
• Analyzing videos and identifying why ads work or fail
• Communicating clearly with the Creative Director and consistently meeting deadlines

Requirements

We are looking for someone who:

• Has minimum 2 years of video editing experience
• Experience working with D2C e-commerce brands
• Has experience editing direct response ads or VSL-style videos
• Understands Meta advertising and performance-driven creatives
• Can structure ads using proven direct response principles
• Is comfortable finding and sourcing B-roll or external content when needed
• Has strong creative instincts and storytelling ability
• Can generate strong hooks that stop the scroll
• Is fluent in English (written and spoken)
• Communicates clearly and meets deadlines consistently

Nice-to-Have Skills

• Understanding of ad performance metrics and creative testing
• Ability to analyze winning ads and extract patterns
• Experience working with creative testing frameworks or feedback loops
• Familiarity with AI tools for video creation

What Success Looks Like in This Role

After 90 Days

• You have produced at least 6 top-performing ads that the team is able to scale aggressively
• You understand our creative testing framework and workflow
• Your edits consistently meet the performance and creative standards

After 6 Months

• You consistently produce winning creatives that drive profitable customer acquisition
• You proactively suggest new creative angles and hooks
• You quickly iterate on winning ads to produce new scalable variations
• You become a key contributor to the creative testing pipeline

Compensation

This is a freelance / contractor role.

When applying, please include your price for creating a 2–3 minute VSL video that includes 3 different hooks.

We are looking for editors who can consistently produce high-quality creatives, so pricing transparency is important for us to plan long-term collaboration.

Application Process

Please follow the steps below when applying:

1. Portfolio
Send us a Google Drive folder containing examples of VSL-style ads you have edited.

2. Creative Analysis
Briefly explain why you believe those ads perform well.

3. Tools
Tell us which editing software and AI tools you use.

4. Strategy Question
Answer this question:

What do you think is the most important element of a winning Meta ad creative, and why?

5. Skill Assessment
Selected candidates will complete a TestGorilla assessment.

6. Trial Project
Candidates who pass the test will be asked to create a short trial video.

7. Final Interview
Top candidates will have a final call with the CEO.

Applications that do not follow these instructions will not be reviewed.

SKILL REQUIREMENT

Social Media Video Editing

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Direct Response Video Editor (D2C Ads / VSLs for Meta)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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