Direct Response Creative Strategist

We are looking for a highly analytical and creative Direct Response Creative Strategist to develop advertising concepts that drive measurable sales for a fast-growing ecommerce brand.

This is not a traditional branding or social media role. Your primary responsibility will be to understand our customers, identify persuasive marketing angles, and turn those insights into clear creative concepts that our copywriters, video editors, designers, and content creators can execute.

The ideal candidate understands how to combine customer psychology, market research, creative storytelling, and performance data to consistently produce winning advertisements.

Key Responsibilities
Creative Strategy and Concept Development
Develop direct-response advertising concepts for Meta, TikTok, YouTube, native advertising, and other paid media platforms.
Create clear creative briefs for video ads, static ads, advertorials, landing pages, and user-generated content.
Develop new hooks, angles, scripts, headlines, offers, and storytelling frameworks.
Translate product features into persuasive customer benefits and emotionally compelling messaging.
Identify customer pain points, objections, desires, fears, and buying motivations.
Create variations of winning concepts to extend their performance and prevent creative fatigue.
Customer and Market Research
Conduct deep research using customer reviews, surveys, competitor advertisements, Reddit, Amazon reviews, social media comments, support tickets, and other customer feedback.
Build and maintain detailed customer avatars and awareness-level profiles.
Analyze competitor positioning, messaging, offers, funnels, landing pages, and creative strategies.
Identify emerging trends, market opportunities, and underused advertising angles.
Creative Production Management
Provide detailed briefs and direction to copywriters, designers, video editors, content creators, and UGC talent.
Clearly communicate the hook, angle, audience, desired emotion, visual direction, and call to action for each concept.
Review creative drafts and provide actionable feedback before advertisements are launched.
Ensure advertisements remain consistent with the brand while prioritizing performance and conversion.
Coordinate with the creative team to maintain a reliable production schedule.
Performance Analysis
Work closely with media buyers to understand which concepts, hooks, formats, and audiences are performing.
Review creative performance using metrics such as thumb-stop rate, hold rate, click-through rate, conversion rate, cost per acquisition, return on ad spend, and creative spend.
Identify why advertisements succeeded or failed and apply those learnings to future concepts.
Maintain a structured creative testing system and document key findings.
Develop iterations based on data rather than personal preference.
What We Are Looking For
Proven experience developing direct-response creative for an ecommerce or direct-to-consumer brand.
Strong understanding of consumer psychology, persuasion, offers, and purchasing behaviour.
Experience creating concepts for products that require education, demonstration, or strong problem-solution messaging.
Ability to write compelling hooks, scripts, headlines, and creative briefs.
Strong understanding of Meta advertising and short-form video creative.
Experience analyzing performance data and turning findings into creative decisions.
Ability to distinguish between attractive creative and creative that generates profitable sales.
Strong research, communication, organization, and project-management skills.
Ability to work independently while collaborating with media buyers and creative-production teams.
Comfortable working in a fast-paced environment with frequent testing and iteration.
Preferred Experience
Experience working with health, wellness, beauty, supplement, personal-care, or other high-growth ecommerce brands.
Experience with advertorials, long-form sales pages, VSLs, native advertising, and conversion-focused landing pages.
Familiarity with tools such as Meta Ads Library, Motion, Foreplay, CapCut, Google Drive, Slack, ClickUp, or similar platforms.
Experience managing UGC creators, editors, designers, or copywriters.
Familiarity with advertising compliance and avoiding unsupported or overly aggressive claims.
Experience scaling brands through high-volume creative testing.
Key Performance Indicators

Your performance may be evaluated based on:

Number of high-quality creative concepts delivered.
Percentage of concepts launched and tested.
Improvement in click-through rate and conversion rate.
Number of winning or scalable advertisements produced.
Reduction in creative fatigue.
Creative testing velocity.
Quality and clarity of creative briefs.
Ability to generate meaningful iterations from performance data.
Contribution to customer-acquisition cost and return-on-ad-spend targets.
What Success Looks Like

Within your first 30 days, you will understand our products, customers, competitors, current advertisements, and creative-production process.

Within 60 days, you will be consistently delivering research-backed concepts and briefs that the creative team can execute efficiently.

Within 90 days, you will have established a repeatable testing system, identified new scalable angles, and contributed to advertisements that improve customer acquisition and revenue.