Direct Response Copywriter — Long-Form Meta Ads for Health/Supplement Brand ($2,000/mo)

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TYPE OF WORK

Full Time

SALARY

$2,000/month

HOURS PER WEEK

40

DATE UPDATED

Aug 13, 2026

JOB OVERVIEW

We are a $600K/month oral health supplement brand selling to women 50+ in the United States through Meta (Facebook/Instagram) ad funnels. We are hiring a full-time Direct Response Copywriter and Creative Strategist to produce our primary ad format — what we call native ads.

WHAT A NATIVE AD IS:

A native ad is a single-image Facebook ad with long-form direct response copy in the primary text. The copy is typically 1,500 to 4,000 words. It reads like a real person writing a story or personal experience — not a sales pitch, not a brand ad, not a product description. The image looks organic and editorial — like content, not advertising. Think x-ray images, doctor/lab visuals, handwritten sticky notes, screenshots, or low-fi photos. The ad clicks through to a long-form advertorial landing page.

If you have never written a Facebook ad longer than ---------- words, this role is not for you.
If you do not know what an advertorial funnel is, this role is not for you.
If you think "native ad" means a short caption with a pretty product photo, this role is not for you.

WHAT YOU WILL DO EVERY DAY:

Scan Meta Ad Library, GetHooked, BrandSearch, and other spy tools across health and supplement niches — not just oral health. You will study what is spending money in vision, joint pain, tinnitus, hair loss, weight loss, skincare, gut health, and any other health vertical where long-form native ads are running.
Identify winning native ads and understand WHY they work — the story structure, the hook, the mechanism, how the product is introduced, the emotional arc, the proof elements.
Rebuild those winning structures for our brand, our product, our mechanism, and our audience. Same story skeleton. Different angle, different product, different landing page.
Produce the full ad — both the long-form copy AND the image. You will use AI tools (Claude, ChatGPT) to assist with copy production and Canva, Higgsfield, or similar tools for image creation.
Ship 4 to 6 unique ad concepts per day once you are fully ramped (after your first 1-2 weeks of onboarding and training).
Come up with new angles and concepts on your own — from customer reviews, Reddit threads, competitor research, and our internal research documents. You are not just cloning. You are also generating original concepts.
Identify what is working from our existing ads and iterate on it — new hooks, new story frames, new angles on the same mechanisms.

WHAT YOU MUST ALREADY HAVE:

Direct response copywriting experience. You understand hooks, mechanisms, belief installation, objection handling, proof stacking, and emotional arcs. You have written long-form copy that was used in paid advertising — not blog posts, not SEO articles, not social media captions.
Experience in the health, supplement, or wellness niche specifically. You have written ads or copy for products sold to people dealing with real health concerns — pain, aging, weight, skin, teeth, vision, hearing, joints, gut, hair, or similar. You understand how this buyer thinks, what she is afraid of, what she has already tried, and why she is skeptical.
Fluent, perfect English. Non-negotiable. Your copy must read as if it was written by or for an American woman between 50 and 75 years old. Not polished corporate English. Natural, conversational, emotional American English. If your writing sounds like a textbook or a press release, you will not pass the screening.
Experience using AI tools (Claude, ChatGPT, or similar) as part of your production workflow. You use AI to move faster — not to think for you. You can read AI output and immediately identify when the hook is weak, the voice is off, the mechanism is unclear, or the story lost the reader. You edit and improve AI output with your own judgment. You do not copy-paste blindly.
Experience using ad spy tools. You already spend time in Meta Ad Library, GetHooked, BrandSearch, AdSpy, or similar platforms studying what is running in health markets. This is something you already do — not something you are willing to learn.
Ability to create ad images. You can use Canva, Higgsfield, or similar tools to produce the single image that accompanies the ad copy. The image must look organic and editorial — not like a branded product ad.

STRONG PREFERENCES (not required but will put you ahead):

You can name 3 to 5 health or supplement brands running long-form native ads on Facebook right now and explain specifically what they are doing well.
You have worked with a DTC (direct-to-consumer) brand or performance marketing agency, not just freelance gig platforms.
You understand advertorial funnels — you know the difference between an ad that sends traffic to a product page versus an ad that sends traffic to an editorial-style landing page, and you know why the second one converts better on cold traffic.
You have produced native ads yourself — not just written copy, but chosen the image, matched the copy to the image, and shipped the complete ad.

THIS ROLE IS NOT:

Social media management
Brand advertising or brand awareness campaigns
Graphic design
Short-form copywriting (under 500 words)
Blog writing or SEO content

Email marketing
Video editing or video ad production
A junior or entry-level position where you will learn on the job

If your portfolio is short captions, product descriptions, social posts, or brand ads, please do not apply.

TOOLS WE USE:

Claude and/or ChatGPT for AI-assisted copy production
Higgsfield for AI image and video generation
Canva for image creation and editing
Meta Ad Library for competitor research
GetHooked and BrandSearch for ad spy and research
Google Docs for production organization

You do not need to know all of these before starting. But you must already be using AI tools and ad spy tools in your current workflow.

COMPENSATION AND DETAILS:

$2,000 USD per month
Full-time, 40 hours per week
Fully remote — work from anywhere
Flexible schedule — we do not require specific hours, but we do require daily output and a daily end-of-day check-in via WhatsApp and a short Loom video recap of what you produced
2-week paid trial period — Week 1 is onboarding and training with the founder. Week 2 is independent production. If the quality and volume meet our standard, the role becomes permanent.

HOW TO APPLY:

Do NOT apply through OnlineJobs.ph.

Apply ONLY through this Google Form: ----------

Applications submitted through the OnlineJobs.ph apply button will not be reviewed.

SKILL REQUIREMENT
Copywriting Advertising Facebook Ads
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