Direct Response Copy Lead

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: TYPE OF WORK

Full Time

: SALARY

$2,000 to $4,000

: HOURS PER WEEK

40

: DATE UPDATED

Apr 18, 2026

JOB OVERVIEW

Note: Please do not apply unless you have at least 1 year of experience working with DTC or ecommerce brands.

Job Description:
We are hiring a proactive and performance-driven Copy Lead to support DTC ecommerce brands through direct-response marketing. This is a freelance, fully remote role for someone who can help drive measurable growth across paid media and landing page performance. The role is full-time with flexible working hours.

Company: The Lion Advisory
Website: ----------

Language: English
Availability: Full-time, 40 hours per week
Time Zone: Flexible
Work Type: Remote freelance
Industry: Agency / Service Provider
Compensation: $2,000 to $4,000, (Negotiable)

Responsibilities:

-Plan, launch, and optimize direct-response paid media campaigns for DTC ecommerce brands
-Write and refine performance-focused ad angles, hooks, and messaging based on customer awareness and intent
-Track daily performance metrics such as CPA, ROAS, MER, CTR, CVR, and AOV, and make data-backed optimizations
-Build and manage a structured testing roadmap across creatives, offers, landing pages, and funnel steps
-Review and improve landing pages and purchase flows to increase conversion rates and reduce drop-off
-Create clear performance reports and turn data into actionable next steps and test priorities
-Collaborate with creative or production teams to brief, review, and improve ad assets based on performance

Must-Haves:

-Proven experience in direct-response marketing for DTC ecommerce brands
-Hands-on ability to manage and optimize campaigns from strategy through execution and iteration
-Strong analytical skills with a solid understanding of performance metrics and funnel analysis
-Strong copy and messaging skills focused on conversions, including hooks, offers, angles, and CTAs
-Self-starter mindset with strong ownership and the ability to work independently in a remote freelance setup
Full-time availability of 40 hours per week

Nice to Haves:

-Experience improving landing pages and conversion rate optimization beyond ad account management
-Ability to build structured testing plans and creative iteration systems
-Experience working in an agency or service-provider environment with multiple priorities
-Strong documentation and process skills for repeatable execution

Benefits

-Fully remote freelance role with flexible working hours
-Full-time workload potential at 40 hours per week
-Performance-focused environment with room to test, learn, and scale what works

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Direct Response Copy Lead

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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