Workflow

Direct-Response Conversion Copywriter (Appliance, HVAC, Plumbing, Electrical, or similar projects)

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: TYPE OF WORK

Full Time

: SALARY

$500 to $600 per month

: HOURS PER WEEK

TBD

: DATE UPDATED

Feb 3, 2026

JOB OVERVIEW

Job description:
Direct-Response Conversion Copywriter (Appliance, HVAC, Plumbing, Electrical, or similar projects)

About Us
We operate multiple home-service businesses across Canada and the U.S. (plumbing, appliance repair, water purification) and are building a performance-driven growth engine focused on leads, bookings, and revenue — not brand fluff.
If your copy doesn’t lower CPL, increase booking rate, or close objections, this role isn’t for you.

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What You’ll Be Responsible For
You will write conversion-focused copy for cold and warm traffic, including:
Paid ads (Meta, Google Search, TikTok)
Landing pages & booking funnels
Offer positioning & risk-reversal
Short-form UGC ad scripts (15–45 sec)
Call scripts & VSL outlines (later phase)
Everything you write will be measured against real performance metrics.

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What We’re Looking For (Non-Negotiable)
You must have experience with direct-response copy for:
Appliances
HVAC
Plumbing
Electrical
other similar projects
You understand:
Cold traffic psychology
Offer > copy hierarchy
Objection handling (price, trust, timing)
How copy impacts CPL, CVR, and booked calls

SKILL REQUIREMENT

Copywriting Creative Writing

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Job Post	Reporter	Rank	Reason	Date

BENCHMARKS

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Controller Execution Time ( Jobseekers / Job )	0.0163
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jobseekers/job/Direct-Response-Conversion-Copywriter-Appliance-HVAC-Plumbing-Electrical-or-similar-projects-1570236

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jobseekers/job

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Workflow

Direct-Response Conversion Copywriter (Appliance, HVAC, Plumbing, Electrical, or similar projects)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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