Digital Operations & Website Specialist

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TYPE OF WORK

Any

SALARY

2.50

HOURS PER WEEK

40

DATE UPDATED

Aug 10, 2026

JOB OVERVIEW

Website Build | SEO | Social Media | CRM | Admin Support

Employment: Part-Time initially, with opportunity to grow
Work Setup: Remote
Company: Task Layup
Application Keyword:** **TASK LAYUP DIGITAL**

About Task Layup

Task Layup is a growing outsourcing and call-center services company preparing to onboard its first clients.

We are looking for a hands-on **Digital Operations & Website Specialist** who can build our company website from the ground up and then support our broader digital operations, marketing, CRM, and administrative needs.

This is a startup role. The ideal person is comfortable taking a project from idea to launch without needing a separate designer, developer, SEO specialist, and administrator for every task.

Primary Responsibility: Build the Task Layup Website From Scratch

The first major project will be creating the official Task Layup website.

You should be able to independently:

* Recommend the best website platform for our needs
* Plan the website structure and navigation
* Create the sitemap
* Design the website layout
* Build the site from scratch
* Create responsive desktop and mobile layouts
* Set up service pages
* Create contact and lead-generation forms
* Connect forms to HubSpot or another CRM
* Set up appointment or consultation booking if needed
* Configure the domain and hosting
* Set up SSL and basic website security
* Install and configure analytics
* Set up Google Analytics and Google Search Console
* Perform on-page SEO
* Optimize page speed and mobile usability
* Set up basic backups
* Test forms, links, mobile views, and browser compatibility
* Launch the website
* Maintain and update the site after launch

Initial Website Pages:

The first version of the website will likely include:

* Home
* About Task Layup
* Services
* Customer Service Outsourcing
* Appointment Scheduling
* Sales / Lead Generation Support
* Administrative / Virtual Support
* Industries We Serve
* Why Task Layup
* Contact / Request a Consultation
* Privacy Policy
* Terms or other required legal pages

The specialist should be able to recommend improvements to this structure based on SEO and conversion strategy.

Website Platform Experience:

Strong experience with one or more of the following is preferred:

* WordPress
* Elementor
* Webflow
* Wix Studio
* Squarespace
* Shopify where appropriate
* WooCommerce
* Basic HTML/CSS
* Basic JavaScript

I do not need a highly advanced software engineer. I need someone who can build a polished, professional business website that is easy for us to maintain.

SEO Responsibilities:

* Keyword research
* Competitor analysis
* SEO-friendly website structure
* Page titles and meta descriptions
* Header structure
* Internal linking
* URL optimization
* Image optimization
* Local SEO where appropriate
* Google Search Console setup
* Google Analytics setup
* Basic technical SEO
* Blog/content recommendations
* Ongoing SEO monitoring

Lead Generation & CRM:

After the initial site is underway, responsibilities will also include:

* Connect website leads to HubSpot
* Build and organize CRM contact records
* Create lead-capture forms
* Assist with B2B prospect research
* Build prospect lists
* Track outreach activity
* Assist with email campaigns
* Maintain clean CRM data
* Help create landing pages for campaigns

Media & Content:

* Create Task Layup’s social-media profiles where needed
* Assist with LinkedIn, Facebook, and Instagram content
* Create branded graphics in Canva
* Create simple short-form video content
* Develop a content calendar
* Repurpose website and blog content
* Maintain consistent branding

Digital Operations & Administrative Support:

* Maintain company digital files
* Update trackers and spreadsheets
* Assist with Microsoft 365, Teams, and SharePoint
* Document recurring processes
* Research tools and vendors
* Prepare simple reports
* Support other digital startup projects

Ideal Candidate:
I am looking for someone who is a **website builder first, digital generalist second**.
The right person should be able to take a statement such as:

> “We need a professional website for Task Layup that generates B2B leads.”

…and turn that into:

**strategy ? sitemap ? design ? build ? integrations ? SEO ? testing ? launch**

without requiring me to manage every individual step.

Minimum Qualifications:
* At least 2 years of relevant website or digital operations experience
* Demonstrated experience building websites from scratch
* Strong portfolio of completed websites
* Practical SEO knowledge
* Experience with lead forms and CRM integrations
* Strong written English
* Good design judgment
* Ability to work independently
* Comfortable with startup environments
* Reliable computer and internet connection

Application Instructions: Start your application with:

**TASK LAYUP DIGITAL**

Then answer each question individually:

1. How many years of professional website-building experience do you have?
2. Which website platforms do you use most often?
3. Provide links to at least **3 live websites you personally built from scratch**.
4. For each website, explain exactly what you personally did.
5. Did you design those websites as well as build them?
6. Have you built B2B or professional-services websites before?
7. How do you normally plan a new website before building it?
8. Can you create a sitemap and page structure without being given one?
9. Can you set up a domain, DNS, hosting, SSL, backups, and website security?
10. Can you connect website forms to HubSpot or another CRM?
11. Have you worked with Google Analytics and Google Search Console?
12. Describe your SEO process for a brand-new website.
13. Can you write or improve website copy?
14. Can you create graphics using Canva or similar tools?
15. Are you comfortable making basic HTML/CSS edits?
16. Which CRM platforms have you used?
17. Have you done B2B lead research?
18. Are you currently working for another employer or client?
19. How many hours per week are you available?
20. What hours can you work relative to U.S. Eastern Time?
21. What is your desired hourly rate in USD?
22. How long would you estimate it would take you to build and launch a professional 8–12 page Task Layup website?
23. Please attach your résumé and portfolio.

Scenerio Question: Assume you have been hired to build Task Layup’s website from scratch. Before building anything, send me a proposed sitemap for a US-focused B2B call-center and outsourcing company and briefly explain the purpose of each page.


Sure — here’s a shorter version:

Interview Scheduling: After submitting your application, please schedule an introductory call using the link below:

----------

Please note that scheduling a meeting does **not guarantee confirmation**. I will review your application first to ensure all instructions were followed, including the required keyword, screening questions, résumé, portfolio, website examples, and sitemap exercise.

Incomplete applications or applicants who did not follow the instructions may have their interview cancelled.

**Following instructions is part of the evaluation process.**

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