Digital Marketing VA

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TYPE OF WORK

Part Time

SALARY

$7

HOURS PER WEEK

5

DATE UPDATED

Sep 26, 2026

JOB OVERVIEW

IT IS ESSENTIAL THAT YOU HAVE EXPERIENCE OF EMAIL MARKETING (IDEALLY FLODESK), CRM SYSTEMS (IDEALLY 17 HATS) & PINTEREST TO APPLY FOR THIS ROLE - PLEASE ONLY APPLY IF YOU HAVE THIS AND ALWAYS INCLUDE A PORTFOLIO.

Role Overview

We are looking for a switched-on, creative Digital Marketing VA to bring this UK wedding businesses brand to life online and keep the engine room of the business running smoothly behind the scenes. This is a part-time, ongoing role at 5 hours per week, spanning Pinterest, blogging, email marketing and CRM management — perfect for someone who loves variety and takes real pride and ownership in their work. Eventually there is room to extend hours and also include social media content creation.

Key Responsibilities

Pinterest:

- Build out a thoughtful, strategic Pinterest presence — creating fresh pins, writing captions (NOT USING AI!) that are optimised to be found, and linking back to the website.

- Grow organic traffic to the website over time by making Pinterest a genuine, ongoing source of new visitors and enquiries.

- Minimum 10 pins per week.


Blogs:

- Research and write a minimum of one SEO-optimised blog post permonth, weaving in the searchable terms couples are actually typing into Google.

-Take direction from the business owner on subject matter, turning her ideas and expertise into polished, publish-ready content.

- Upload and format each post directly on the website in WordPress, ready to go live.


Systems and CRM:

- Get hands-on with 17hats, building and refining workflows that save the business owner time and keep every enquiry, booking, and client journey running like clockwork.

- Continuously look for ways to optimise how the CRM is used, making sure it's working as hard as possible for the business.



Email Marketing:

- Create a freebie and a nuture sequence in Flodesk to build an audience and then manage regular emails to the audience.


[Eventually we'd like to extend this role to 10 hours per week to include Social Media]

This will include bringing the business owners content plan to life by writing engaging, on-brand captions that sound like our brand and speak directly to couples planning their big day.

Schedule all Instagram content via Meta Business Suite, keeping a consistent and reliable posting rhythm.

Repurpose the best-performing content for TikTok, adapting the format and captions to suit the platform.

Keep a close eye on performance data, pulling out the key trends and using them to shape and recommend an evolving content strategy.


Essential Experience:

- Proven experience creating and scheduling social media content
- Confident, hands-on experience using Canva
- Experience using Pinterest for business, including strategic pinning and captions
- Experienced using Wordpress and confident to add blog posts and edit pages
- Working knowledge of SEO best practice for blog content
- Experience working within a CRM system and building/optimising workflows
- Email marketing experience (ideally with Flodesk).
- Highly organised with excellent attention to detail


Preferred Skills
- Experience using 17hats specifically (not essential, as training can be provided)
- Experience within the wedding or events industry
- Longer term, there is an opportunity to help build an email list, potentially using Flodesk, and to set up and send weekly emails — experience of this would be a bonus

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