Digital Marketing Strategist — SEO, Google Ads, Meta Ads & Conversion Tracking

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: TYPE OF WORK

Part Time

: SALARY

10

: HOURS PER WEEK

10

: DATE UPDATED

Aug 13, 2026

JOB OVERVIEW

# Digital Marketing Strategist — SEO, Google Ads, Meta Ads & Conversion Tracking

**Remote | Part-Time to Start | Paid Trial | Long-Term Growth Opportunity**

We are looking for an experienced, dependable **Digital Marketing Strategist** who can improve our clients’ visibility, traffic, leads, bookings, and return on investment.

This is not a role for someone who only schedules ads, follows checklists, or sends automated reports. We need a strategic team member who understands how websites, SEO, paid advertising, analytics, and conversion tracking work together.

The right candidate can audit an account, identify what is limiting performance, create a clear strategy, implement improvements, and explain the results in language clients can understand.

## Your Core Responsibilities

### Website and Google SEO

- Perform technical, on-page, and local SEO audits.
- Identify issues affecting rankings, traffic, and conversions.
- Conduct keyword and competitor research.
- Improve page titles, meta descriptions, headings, content, internal links, and website structure.
- Optimize Google Business Profiles and local search visibility.
- Review website speed, mobile usability, indexing, crawlability, and overall SEO health.
- Use Google Search Console and Google Analytics to monitor performance.
- Create practical SEO recommendations and implementation plans.
- Track rankings, organic traffic, leads, bookings, and other meaningful results.
- Stay current with Google search updates and SEO best practices.

### Google Ads

- Build, manage, audit, and optimize Google Ads campaigns.
- Review keywords, search terms, match types, negative keywords, bidding, targeting, and landing pages.
- Improve click-through rate, conversion rate, cost per lead, and return on ad spend.
- Identify and reduce wasted ad spend.
- Work effectively with smaller advertising budgets.
- Recommend when campaigns should be adjusted, paused, or scaled.

### Meta Ads

- Build and manage Facebook and Instagram advertising campaigns.
- Develop strategies for prospecting, retargeting, lead generation, and conversions.
- Test audiences, creative concepts, placements, offers, and ad copy.
- Monitor performance and make ongoing improvements.
- Diagnose underperforming campaigns and recommend clear next steps.
- Keep up with Meta platform changes and advertising best practices.

### Analytics and Conversion Tracking

- Audit and maintain Google Analytics 4, Google Tag Manager, Google Ads conversions, and Meta Pixel.
- Check that forms, calls, bookings, purchases, and other important actions are tracked correctly.
- Identify missing, duplicated, or inaccurate conversion events.
- Test conversion tracking after website or campaign updates.
- Understand attribution and explain differences between platform-reported results.
- Maintain clean, reliable tracking so decisions are based on accurate data.
- Experience with Meta’s Conversions API is a strong plus.

### Strategy, Reporting, and Communication

- Review the entire customer journey, from search or ad click to final conversion.
- Identify problems with landing pages, offers, calls to action, forms, and funnels.
- Create clear, client-friendly reports focused on business results—not vanity metrics.
- Explain wins, concerns, and next steps in simple language.
- Communicate professionally with clients and internal team members.
- Take ownership of assigned accounts, deadlines, follow-ups, and recommendations.

## Required Experience

You may be a strong fit if you:

- Have proven experience with website SEO and Google search optimization.
- Have hands-on experience managing both Google Ads and Meta Ads.
- Understand GA4, Google Tag Manager, Google Search Console, Meta Pixel, and conversion tracking.
- Can independently audit websites and advertising accounts.
- Know how to diagnose poor performance and prioritize improvements.
- Understand landing-page and conversion-rate optimization.
- Are analytical, organized, proactive, and detail-oriented.
- Communicate clearly in written and spoken English.
- Can work independently without waiting for step-by-step instructions.
- Can provide examples or proof of previous results.
- Can overlap with some U.S. business hours.

## Preferred Experience

The following experience is helpful but not required:

- Local SEO and Google Business Profile optimization
- Hospitality, hotel, travel, or booking-based marketing
- Call and booking conversion tracking
- Looker Studio or other reporting platforms
- Meta Conversions API
- WordPress or similar website platforms
- Managing multiple client accounts
- Maximizing results with limited advertising budgets
- Using AI tools for research, ad copy, analysis, testing, and workflow efficiency

AI experience is a plus, but you must be able to review its output, make sound strategic decisions, and produce original, accurate work.

## What Success Looks Like

A successful person in this role will:

- Catch tracking and campaign problems before the client does.
- Improve SEO visibility and qualified website traffic.
- Reduce wasted advertising spend.
- Improve the quality and cost of leads, bookings, or sales.
- Provide clear recommendations based on evidence.
- Complete work accurately and on time.
- Communicate progress without needing repeated follow-ups.
- Treat each client’s budget as carefully as their own.

## Compensation and Growth

This role will begin with a **paid trial project or trial period** so we can evaluate your technical knowledge, strategic thinking, communication, reliability, and quality of work.

Successful candidates may receive:

- Ongoing client accounts
- Recurring monthly work
- Increased responsibility
- Compensation growth based on performance, reliability, communication, and account capacity
- A long-term position within our growing team

Some clients may begin with smaller advertising budgets, so you must know how to prioritize effectively and set realistic expectations.

## How to Apply

Use the subject line:

**“I Am Your Digital Marketing Strategist”**

Please include:

1. A brief introduction and overview of your experience.
2. Your experience with website SEO, Google Ads, and Meta Ads.
3. Examples of SEO improvements or advertising results you produced.
4. The analytics, reporting, and tracking tools you use.
5. An example of a conversion-tracking problem you identified and corrected.
6. Your availability and normal working hours, including your time zone.
7. Your desired hourly or monthly compensation.
8. Screenshots, reports, case studies, or other proof of results where available.

Please begin your application with the word **“ELEVATE”** so we know you read the complete job post.

Do not send a generic or AI-generated application without specific examples of your work.

## Screening Questions

Please answer each question clearly:

1. Walk us through an SEO audit you completed. What problems did you identify, what changes were made, and what results followed?
2. How would you determine whether a website’s forms, phone calls, and bookings are being tracked correctly?
3. Describe a Google Ads or Meta Ads campaign you improved. What did you change, and what measurable results did you achieve?
4. What steps do you take when a campaign is spending money but producing few or no conversions?
5. How do you approach marketing when a client has a limited advertising budget?
6. Which SEO and reporting tools do you use regularly, and why?
7. How do you explain performance to a client who does not understand digital marketing?
8. How do you use AI in your work, and how do you verify that its output is accurate?

## Practical Strategy Question

A boutique hotel has:

- A website with low organic traffic
- An unoptimized Google Business Profile
- Google Ads and Meta Ads accounts with uncertain conversion tracking
- A limited monthly advertising budget
- A goal of increasing direct bookings

**What would you audit first, what would you prioritize during the first 30 days, and how would you measure success?**

We are looking for thoughtful, specific answers—not generic marketing definitions.

If you are a strategic marketer who understands SEO, paid advertising, analytics, and conversion tracking—and you want to grow with a long-term team—we would like to hear from you.

SKILL REQUIREMENT

Google Ads Local SEO Meta Business Suite

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Digital Marketing Strategist — SEO, Google Ads, Meta Ads & Conversion Tracking

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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