Digital Marketing Specialist (Google Ads & Meta Ads)

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TYPE OF WORK

Part Time

SALARY

2.5 USD Per Hour

HOURS PER WEEK

20

DATE UPDATED

Oct 1, 2026

JOB OVERVIEW

Part-Time | Remote | Long-Term Opportunity

We are a growing tour company based in Ontario, Canada, looking for an experienced Digital Marketing Specialist to help us attract customers and generate bookings through paid advertising.

We are looking for someone who knows how to create, manage, optimize, and scale advertising campaigns on Google, Facebook, and Instagram.

Key Responsibilities

Plan, launch, and manage paid advertising campaigns using Google Ads and Meta Ads Manager.

Create and optimize Facebook and Instagram advertising campaigns to generate leads and bookings.

Manage Google Search campaigns and identify relevant keywords to attract potential customers.

Conduct audience research, keyword research, and competitor analysis.

Monitor campaign performance, manage advertising budgets, and optimize campaigns to improve results.

Track key metrics such as cost per lead (CPL), conversion rates, and return on ad spend (ROAS).

Create or coordinate compelling ad creatives, including images, videos, and promotional copy.

Manage and improve our social media presence on Instagram and Facebook.

Monitor incoming leads and help turn inquiries into confirmed tour bookings.

Provide regular performance reports and actionable recommendations.

Requirements

Proven hands-on experience managing Google Ads and Meta Ads campaigns.

Demonstrated ability to generate leads and achieve measurable advertising results.

Strong understanding of audience targeting, campaign optimization, conversion tracking, and budget management.

Experience working with small or limited advertising budgets is a strong advantage.

Familiarity with Canva and social media content creation.

Good written and spoken English communication skills.

Ability to work independently and align working hours with Ontario, Canada.

What We Offer

Part-time remote position with potential for long-term collaboration.

Competitive monthly compensation based on experience.

Opportunity to manage and grow the digital marketing operations of a Canadian tour company.

Initial advertising budget of approximately $300–$400 USD per month, with potential to increase based on performance.

How to Apply

Please include the following in your application:

A brief introduction and summary of your digital marketing experience.

Your experience managing Google Ads and Meta Ads campaigns.

Examples of previous campaigns, including advertising spend, leads generated, cost per lead, and conversions, where available.

Screenshots or reports demonstrating your campaign results (client information may be hidden).

Your expected monthly salary and weekly availability.

Applications without hands-on paid advertising experience may not be considered.

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