Digital Marketing Specialist

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TYPE OF WORK

Part Time

SALARY

$1000

HOURS PER WEEK

20

DATE UPDATED

Aug 25, 2026

JOB OVERVIEW

We are looking for a highly autonomous, results-driven Digital Marketing Specialist (Mid-Level/Senior) to take ownership of our digital presence, build high-converting landing pages, and act as an SDR (Sales Development Representative) to drive lead generation.

You will work across connected specialty coffee businesses, meaning this is not a single "house-style" role. You will need to reset your voice, aesthetics, and target audience from project to project. This role perfectly blends creative content strategy, active sales prospecting, and client management.

Key Responsibilities

Social Media & Content Strategy: Plan, create, and schedule engaging content. Seamlessly adapt the brand voice depending on the specific project and audience (B2B, B2C, producers, enthusiasts).

Client Onboarding & Surveys: Manage the intake process for new clients. Gather necessary information, set up structured onboarding flows, and create/manage surveys to measure satisfaction and gather data.

Newsletters & Email Marketing: Design, write, and deploy targeted newsletters and email campaigns to keep our community engaged and nurture warm leads.

Landing Page Creation: Build and optimize clean, high-converting landing pages using no-code/low-code tools (e.g., Framer, Elementor, WordPress, or similar).

Audience Measurement: Monitor growth, engagement, and conversion metrics, delivering simplified reports and actionable tactical tweaks.

What You’ll Bring (Requirements)

Mid-Level/Senior Autonomy: You own your workflow. You don’t need constant hand-holding, micro-management, or basic training to get things done.

Fluent in "Coffee" (Huge Plus): Genuine familiarity with the specialty coffee industry and roasting. You need enough industry knowledge to sound credible when talking to professionals and enthusiasts alike.

Design & Copywriting: Strong writing and communication skills, coupled with a good eye for graphic design (Figma, Canva, Adobe, or similar).

Tech & AI Savvy: Highly comfortable with email platforms, social scheduling tools, CRM basics, and the judgment to know when AI speeds things up—and when a human needs to step in.

Proactive Communication: As part of a distributed/remote setup, proactive communication across time zones matters just as much as the work itself.

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