Digital Marketing Specialist

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TYPE OF WORK

Any

SALARY

900

HOURS PER WEEK

30

DATE UPDATED

Jun 3, 2026

JOB OVERVIEW

About Us
We are a fast-growing company based in the heart of Melbourne, Australia dedicated to providing branded merchandise, uniforms and workwear. We are looking for an innovative, data-driven Digital Marketing Specialist to take ownership of our online presence and drive lead generation and brand awareness.

The Role
You will design, execute, and optimise our end-to-end digital marketing campaigns across multiple platforms. You will work closely with our leadership team to scale our business and engage our target audience.

Key Responsibilities

• Paid Media: Manage and optimize PPC campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn.
• SEO & Content: Drive organic growth by executing SEO strategies, managing website updates, and creating engaging content.
Email Marketing: Develop automated email journeys, newsletters, and promotional campaigns (using tools like Mailchimp).
• Analytics & Reporting: Monitor campaign performance, track KPIs, and provide actionable monthly reports.
• Social Media: Manage social calendars, community engagement, and brand consistency.
• Lead Generation: Extract data using AI and create databases of potential clients.

About You
• 1-4 years of hands-on digital marketing experience (B2B or B2C).
• Proficiency in Google Analytics, Google Ads, and Meta Ads Manager.
• Basic understanding of website CMS platforms (e.g. Shopify).
• Strong analytical skills with the ability to translate data into strategy.
• Creative flair with basic graphic design/video editing skills (Canva)

Benefits & Perks
• Competitive salary package based on experience.
• Flexible working arrangements (Fully Remote).
• Opportunities for professional development and career growth.

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