Digital Marketing Specialist

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: TYPE OF WORK

Part Time

: SALARY

$20/hour

: HOURS PER WEEK

20

: DATE UPDATED

Mar 31, 2026

JOB OVERVIEW

Kia Orana! From Rarotonga

We’re a snorkeling tour company based in the Cook Islands, and we’re looking for a skilled Digital Marketing Specialist to help us grow bookings through paid ads and social media

We already have high-quality underwater content ready to go — we just need the right person to turn that into results.

---

Your Role:
- Set up and manage Google Ads campaigns
- Run and ---------- Facebook & Instagram ads
- Create and manage TikTok ad campaigns
- Improve conversion (turn views into bookings)
- Suggest simple marketing strategies to increase sales

---

What You’ll Be Working With:
- Stunning underwater photos & videos
- A proven service people love
- A business ready to scale

---

What We’re Looking For:
- Proven experience with Google Ads + Meta Ads (Facebook/Instagram)
- Experience with TikTok ads
- Strong understanding of conversions and sales funnels
- Ability to analyse performance and improve campaigns
- Creative eye for using content effectively

---

Bonus (not required but a plus):
- Experience in tourism, travel, or activity-based businesses
- Basic copywriting skills (ad captions, hooks)
- Experience improving booking rates

---

Hours:
- Part-time (flexible hours)
- Results-focused role (not micromanaged)

---

Pay:
- Based on experience
- Opportunity for bonuses based on performance ????

---

Test Task – Digital Marketing & Sales (Important)

We have a snorkeling tour business with amazing underwater turtle content ????

We want to generate more bookings using paid ads.

---

Scenario:

You are given:
- High-quality underwater videos/photos of turtles
- A website where customers can book tours
- Target audience: tourists visiting Rarotonga

---

Your Task:

1. Ad Strategy (Short Answer)
How would you structure your ad strategy across:
- Facebook/Instagram
- TikTok
- Google Ads

(Be specific – not generic)

---

2. Targeting
Who would you target?
(Be specific: location, interests, behaviours, etc.)

---

3. Creative Idea
Give 1 example of:
- A video ad concept OR
- A hook + caption

---

4. Conversion Focus
What would you do to improve bookings (not just clicks)?

---

Keep your answers clear and practical — we’re looking for real thinking, not textbook answers.

---

How to Apply:
1. Start your application title with the word “Ocean”
2. Include your answers to the test task
3. Share your experience with ads (Google, Facebook, TikTok)
4. Include examples or results if available

---

We’re looking for someone who understands both marketing AND sales — not just running ads, but getting real results.

If that sounds like you, we’d love to hear from you

SKILL REQUIREMENT

Google Ads Facebook Ads Tiktok Ads

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Digital Marketing Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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