Digital Marketing Specialist

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TYPE OF WORK

Full Time

SALARY

PHP 20,000 - 26,000

HOURS PER WEEK

48

DATE UPDATED

Aug 21, 2026

JOB OVERVIEW

Company: Right Side People
Schedule: Monday to Saturday | 10:00 to 19:00 Singapore Time

Role summary

Own strategy and hands on execution for paid growth in Singapore and other tier one markets. You will plan, launch, and scale on Google Ads, Meta, and YouTube, keep tracking accurately, and report results that tie spend to revenue. This is not a junior role. We are looking for an operator who can work independently.

What you will do

Paid media
Build and run full funnel campaigns on Google Ads, Meta, and YouTube for lead gen and e commerce
Set up accurate measurement using GA4 through GTM, Meta Pixel with Conversions API, Enhanced Conversions, clean UTM naming
Do keyword and audience research for Singapore and tier one markets, set negatives, test match types, create audience signals
Design simple test plans for creatives, audiences, bids, and landing pages, scale winners, cut waste
Produce weekly reports in Looker Studio or Sheets with ROAS, CPA or CPL, CAC, MER, and next actions
SEO
Run technical SEO audits and fixes using Screaming Frog or similar, improve crawlability, indexation, Core Web Vitals, site architecture
Own on page SEO across priority pages and blogs including titles, metas, headers, internal links, schema markup, and image optimization
Build keyword maps for Singapore search intent including local modifiers and MRT area patterns, plan content briefs that match search intent
Manage Google Search Console hygiene, submit sitemaps, resolve coverage issues, monitor queries and CTR
Lead a simple and clean link acquisition plan using content based outreach and partnerships that meet quality standards
Partner with content and dev to ship changes that move rankings and conversions

Must have

3 to 5 plus years managing paid media and SEO with measurable results for Singapore brands or other tier one markets
Strong tracking setup across GA4, GTM, platform pixels, correct conversion actions, data hygiene
Technical SEO fundamentals including crawl budget basics, internal linking, structured data, Core Web Vitals, and page speed
Proven on page SEO execution and keyword research that drives ranking and revenue, not only traffic
Clear written English, reliable communication in SGT hours, proactive status updates
Portfolio with real accounts or sites you owned or co owned showing budgets, timelines, outcomes
KPIs you will own
Paid ROAS and MER, CPA or CPL and CAC, conversion rate, qualified lead volume, waste reduction and profitable scaling
SEO Organic sessions and qualified leads, rankings for priority SG keywords, pages indexed and CWV pass rate, CTR and impressions from GSC
Tools you should know
Google Ads, Meta Ads Manager, YouTube, GA4, GTM, Google Search Console, Screaming Frog, Ahrefs or SEMrush, Looker Studio, Google Sheets, Slack, Loom


How to apply

Send one email or doc with:
Three short case studies from Singapore or tier one markets covering objective, budget range, time frame, platforms or SEO scope, and results
Screenshots of platform dashboards, GSC, and sample reports with sensitive info redacted
One page outline of your tracking architecture for GA4 and GTM and your technical SEO audit checklist
A two minute Loom explaining one paid test and one SEO win and what you changed based on results
Internet speed test, computer specs, earliest start date

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