Digital Marketing Specialist

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: TYPE OF WORK

Full Time

: SALARY

800/month

: HOURS PER WEEK

40

: DATE UPDATED

Nov 26, 2025

JOB OVERVIEW

We are seeking a versatile and data-driven Digital Marketing Specialist to manage multi-channel advertising campaigns and support our clients' overall digital presence. The ideal candidate will have proven expertise in Google Ads, Meta Ads, GoHighLevel, conversion tracking, and a wide range of digital marketing platforms to help our clients achieve their goals.

Key Responsibilities
Design, manage, and optimize paid advertising campaigns across multiple platforms, including Google Ads (Search, PMax, Display, Video, Shopping), Meta Ads, and Bing Ads.

Implement, manage, and troubleshoot conversion tracking using Google Analytics (GA4) and Google Tag Manager to ensure accurate campaign measurement and data attribution.

Monitor campaign performance, analyze key metrics, and create detailed performance reports to provide clients with actionable insights.

Conduct market and competitor analysis using tools like SEMrush to identify opportunities and inform strategy.

Set up, manage, and optimize marketing automation and CRM systems for clients, with a focus on platforms like GoHighLevel.

Perform website updates and basic content management on various platforms such as WordPress and GoHighLevel.

Assist with LinkedIn lead generation efforts using tools like Sales Navigator.

Provide general marketing support, including data entry, email management, content organization, and basic graphic design for social media posts and branding materials.

Qualifications & Skills
Proven experience as a Digital Marketing Specialist, Google Ads Specialist, or similar role.

Google Ads Certification and hands-on experience managing a full suite of Google Ads campaign types.

Proficiency in setting up and managing campaigns on Meta (Facebook/Instagram) Ads.

Expert-level ability in implementing and verifying conversion tracking with Google Analytics 4 and Google Tag Manager.

Strong familiarity with marketing automation/CRM platforms, specifically GoHighLevel.

Experience performing content and settings updates on website platforms like WordPress or Shopify.

Strong analytical skills with experience in campaign reporting and using analysis tools (e.g., SEMrush).

Nice-to-Haves
Basic graphic design skills for creating marketing assets (e.g., experience with Canva or Adobe Creative Suite).

Excellent organizational skills, demonstrated through experience in administrative or virtual assistance roles.

SKILL REQUIREMENT

Google Ads Facebook Ads GoHighLevel

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Digital Marketing Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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