Digital Marketing & Social Media Coordinator

▶ About the Role
We’re looking for a creative, organized, and proactive Digital Marketing & Social Media Coordinator to manage social media content, community engagement, marketing automations, email campaigns, reporting, podcast/event promotions, and selected Academy communications for a wellness and education brand.
The role covers day-to-day management of social media platforms, Metricool, ManyChat, Linktree, Kajabi, Telegram, email marketing, community engagement, campaign execution, reporting, and basic troubleshooting. The successful candidate should be able to work independently, follow SOPs and approval processes, and know when to escalate issues rather than guess.

▶ Responsibilities
– Plan, prepare, schedule, and publish content across Instagram, Facebook, TikTok, YouTube, LinkedIn, and X.
- Use Metricool to schedule and manage social media content, including checking copy, creatives, links, tags, CTAs, timing, and formatting before publishing.
- Post Instagram Stories natively where required and use the correct timezone, including AEST when applicable.
- Repurpose podcasts, interviews, videos, and long-form content into reels, Shorts, TikToks, posts, and email content.
- Work with designers and video editors to coordinate and review content assets.
- Monitor and reply to comments, DMs, inquiries, and messages across all active platforms.
- Check Instagram/Facebook Message Requests and respond manually when necessary.
- Manage social media moderation, including documenting, escalating, hiding, or deleting comments where appropriate.
- Screenshot significant negative comments or issues before deletion when they need to be documented.
- Set up, maintain, test, and monitor ManyChat automations, including keyword triggers, DM flows, links, CTAs, lead capture, and follow-ups.
- Troubleshoot failed ManyChat triggers, check Instagram/Facebook directly, manually send messages where automations fail, and record manual sends for reporting.
- Create podcast-specific ManyChat automations and test them before activation.
- Maintain Linktree, including adding and updating podcasts, events, offers, resources, and campaign links, and removing or -updating outdated links.
- Build and send email campaigns and automations using ActiveCampaign or similar platforms.
- Support event, masterclass, campaign, and podcast promotions before, during, and after launch.
- Confirm event details, dates, timezones, registration/checkout links, approved assets, messaging, CTAs, and promotional links before publishing.
- Monitor campaign comments, DMs, customer questions, and automation performance.
- Update or remove outdated promotional links after events and organize campaign assets.
- Monitor and reply to Kajabi comments and participant questions.
- -Nurture members and participants through appropriate replies and follow-up.
- Escalate unclear, payment, technical, program, or sensitive participant concerns rather than guessing.
- Create and manage Telegram groups for Academy programs as needed.
- Schedule Telegram announcements and communications using the required timezone.
- Coordinate with the Academy Team for member lists, welcome messages, class changes, cancellations, graduation, archiving, and group management.
- Maintain organized content and resource folders and flag missing, unclear, or outdated assets.
- Check links before publishing event invitations, podcasts, campaigns, Linktree updates, and automated messages.
- Troubleshoot basic social media, scheduling, and automation issues and escalate major technical, payment, security, PR, or account-access problems.
- Maintain the weekly Social Media Performance Report.
- Track social media engagement, comments, DMs, leads, Linktree activity, ManyChat results, manual sends, recurring questions, campaign issues, and week-on-week performance.
- Include screenshots and notable issues in weekly reporting and inform Admin when reporting is complete.

▶ Requirements
- 2+ years of experience in social media management, digital marketing, community management, and/or email marketing.
- Strong English copywriting skills for captions, emails, DMs, customer replies, and promotional content.
- Experience with ManyChat or similar automation platforms.
- Experience with Metricool or similar scheduling tools.
- Experience with ActiveCampaign, Mailchimp, Klaviyo, or similar email platforms.
- Experience with Linktree or similar link-in-bio tools.
- Comfortable managing Instagram, Facebook, TikTok, YouTube, LinkedIn, and X.
- Confident responding to social media inquiries, comments, DMs, and customer/community messages.
- Strong attention to detail when checking copy, dates, timezones, links, CTAs, tags, assets, and campaign information.
- Comfortable following SOPs, checklists, approval flows, and escalation procedures.
- Able to manage multiple platforms, campaigns, and deadlines at once.
- Self-directed, organized, deadline-driven, and proactive.
- Basic Canva or graphic design skills are a plus.

▶ Nice to Have
- Experience with Kajabi.
- Experience managing Telegram groups.
- Experience marketing online courses, coaching programs, education, wellness, or personal-development brands.
- Experience with podcast promotion.
- Experience creating ManyChat lead-generation or DM funnels.
- Familiarity with funnels, launches, affiliate promotions, lead magnets, CRM segmentation, tagging, and automation.
- Basic short-form video editing or content repurposing skills.

▶ How to Apply
Reply with the subject line:
DIGITAL MARKETING & SOCIAL MEDIA COORDINATOR – [Your Name]
Link to your CV.
Links to social accounts or campaigns you have managed.
A copywriting sample.
Examples of ManyChat automations or DM funnels, if available.
Your experience with Metricool, ManyChat, ActiveCampaign, Linktree, Kajabi, and/or Telegram.
DISC Profile
Your availability — part-time or full-time.
Your expected salary/rate.
Your current timezone.