Digital Marketing & SEO Manager

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TYPE OF WORK

Full Time

SALARY

$1000

HOURS PER WEEK

40

DATE UPDATED

Aug 18, 2025

JOB OVERVIEW

Lyteworks, a premier lighting and furniture company based in Bradenton, FL, is looking for a highly skilled Digital Marketing & SEO Manager to oversee all aspects of our online marketing strategy. This role is perfect for someone who is hands-on, creative, and results-driven, with the ability to manage multiple marketing channels to generate qualified leads and grow our brand presence.

KEY RESPONSIBILITIES:

SEO & Website Optimization

Manage on-page and off-page SEO strategies to improve organic rankings

Conduct keyword research and implement optimization strategies

Track, analyze, and report on SEO performance

Google Ads & Paid Campaigns

Create, monitor, and optimize Google Ads campaigns for maximum ROI

Develop PPC strategies to drive traffic and conversions

Lead Generation

Develop and execute lead generation strategies across digital platforms

Manage Salesforce campaigns for lead nurturing and conversion tracking

Salesforce Marketing Management

Create and manage marketing automation workflows

Monitor and report on lead performance and campaign effectiveness

Social Media Management

Create and schedule engaging content across social platforms

Build brand awareness and community engagement

Run paid social campaigns to attract trade professionals and homeowners

QUALIFICATIONS:

Excellent written and spoken English

Proven experience in SEO, Google Ads, and digital lead generation

Strong background in Salesforce Marketing Cloud this is a MUST

Social media management and content creation skills

Analytical mindset with the ability to measure and improve results

SKILL REQUIREMENT
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