Digital Marketing Coordinator (Remote, Part-Time ? Full-Time)

## About the Role

We're a portfolio of small businesses based in British Columbia, Canada spanning financial services, equipment rental, and local media. We're looking for a sharp, versatile Digital Marketing Coordinator to support marketing, content, and community operations across all three businesses.

This is not a typical VA role. You'll be working alongside AI-powered tools and agents that handle content drafting, research, and data analysis. Your job is the human layer — the outreach, the design polish, the community engagement, the ad optimization, and the creative judgment that AI can't replace. You'll be the person who takes good AI-generated drafts and makes them great, who builds real relationships with partners and audiences, and who keeps the marketing engine running smoothly across multiple brands.

We're looking for someone who genuinely understands marketing — not just execution, but strategy. Someone who can look at a campaign and tell us what's working and what isn't, and who takes initiative rather than waiting to be told what to do next.

EXCEPTIONAL WORK GETS REWARDED — WE OFFER PERFORMANCE BONUSES FOR TEA ---------- MBERS WHO CONSISTENTLY GO ABOVE AND BEYOND AND DELIVER REAL RESULTS.

## What You'll Be Doing

**Content & Design**
- Create and refine social media graphics, ad creatives, thumbnails, and marketing materials in Canva (or similar tools)
- Edit short-form video content for social platforms (Reels, Shorts, TikTok-style clips) using CapCut, Premiere, or similar
- Polish and format blog posts, newsletters, and marketing emails
- Maintain brand consistency across all visual outputs for multiple brands
- Create presentation decks and simple PDF reports when needed

**Advertising & Campaigns**
- Set up, manage, and optimize Facebook/Instagram ad campaigns
- Monitor ad performance, adjust targeting, budgets, and creatives based on results
- Run A/B tests on ad copy, images, and audiences
- Provide regular reporting on campaign metrics with actionable insights
- Experience with Google Ads is a plus but not required

**Outreach & Relationship Building**
- Research and reach out to potential podcast guests, partners, and collaborators
- Send personalized outreach emails (not templates — real, thoughtful outreach)
- Follow up professionally and manage ongoing communication threads
- Coordinate with local businesses for advertising, sponsorships, and partnerships
- Build and maintain a contact database of media contacts, partners, and prospects

**Community & Social Media**
- Moderate Facebook groups and social media communities (respond to comments, flag issues, keep conversations positive)
- Schedule and publish social media content across platforms
- Monitor engagement and surface trends, popular topics, and community feedback
- Grow community membership through organic engagement strategies

**Operations Support**
- Upload and format content in WordPress
- Manage newsletter sends via Beehiiv or similar platforms
- Organize files, assets, and project trackers
- Coordinate with the team on priorities and deadlines

## What We're Looking For

**Required:**
- 2+ years of hands-on digital marketing experience (not just social media posting — actual campaign strategy and execution)
- Strong Canva skills — you can create professional-looking graphics quickly, not just use templates
- Video editing capability — at minimum short-form social video (CapCut, Premiere Rush, DaVinci Resolve, or similar)
- Facebook/Meta Ads Manager experience — you've run campaigns, managed budgets, and optimized for results
- Excellent written English — your outreach emails and social copy need to sound natural, professional, and human
- Self-starter mentality — you manage your own time, flag problems proactively, and don't need to be micromanaged
- Comfortable working with AI tools — you'll be collaborating with AI systems daily and need to be adaptable

**Strongly Preferred:**
- Experience with WordPress (uploading posts, basic page edits)
- Newsletter platform experience (Beehiiv, Mailchimp, ConvertKit, or similar)
- Understanding of SEO fundamentals (keywords, meta descriptions, internal linking)
- Google Ads experience
- Podcast production or guest coordination experience
- Basic understanding of analytics (Google Analytics, Meta Insights, UTM tracking)

**Bonus Points:**
- Figma or Adobe Creative Suite skills
- Experience working with multiple brands or businesses simultaneously
- Background in local media, real estate, financial services, or small business marketing
- Photography or original content creation ability
- Familiarity with CRM tools (HubSpot, etc.)

## Working Arrangement

- **Start:** Part-time, 20 hours/week
- **Growth:** Opportunity to expand to full-time based on performance and mutual fit
- **Schedule:** Flexible hours with some overlap required during Pacific Time (PT) business hours for communication
- **Communication:** Slack or similar for daily communication, weekly video check-in
- **Trial:** Initial 2-week paid trial period to ensure mutual fit

## How to Apply

Please include in your proposal:

1. A brief intro about your marketing experience — specifically, tell us about a campaign you managed and what results you achieved
2. Links to 2-3 examples of your design work (Canva graphics, social posts, ad creatives, video edits — whatever shows your best work)
3. Your experience with Facebook/Meta ads — have you managed budgets? What was the largest monthly spend you've handled?
4. Your hourly rate in USD
5. Your typical availability (hours per day, days per week, timezone)

**Please do NOT send a generic proposal.** We will ignore copy-paste applications. Show us you actually read this posting and tell us why you're a good fit for this specific role.

We're building something exciting and want someone who's genuinely good at what they do, not just checking boxes. If you're the kind of person who sees a brand's social media and immediately thinks "I'd do this differently" — we want to hear from you.