Digital Marketing & Content Manager – AI, Social & Performance Marketing

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TYPE OF WORK

Any

SALARY

$1100

HOURS PER WEEK

TBD

DATE UPDATED

Aug 9, 2026

JOB OVERVIEW

We are looking for an experienced Digital Marketing & Content Manager to manage our social media presence, create digital content, support paid marketing channels and provide regular performance reporting.

This is a hands-on role requiring strong technical knowledge of digital marketing platforms, AI content creation and video production.

Key Responsibilities
Social Media Management
Manage, develop and grow Pestrol's presence across:

TikTok


Facebook
& Instagram (Meta)

YouTube

Reddit

X

LinkedIn

Responsibilities include:

Developing and managing the social media content calendar

Creating and publishing content across all platforms

Writing platform-specific copy, captions and posts

Creating short-form and long-form video content

Monitoring engagement and responding appropriately

Identifying trends and new content opportunities

Repurposing content effectively across different platforms

Monitoring competitors and industry activity

AI Content & Video Creation
A major part of this role will be the ability to use modern AI tools to produce high-quality marketing content.

You must have practical experience using AI for:

AI-generated video

Image-to-video creation

Text-to-video creation

AI voiceovers

AI image generation

Product visualisation

Video editing and enhancement

Creating realistic advertising and social media content

Developing scripts, concepts and storyboards

Experience with current AI video and creative platforms such as Veo, Runway, Kling, Sora, HeyGen, Midjourney, Adobe Firefly, ChatGPT or similar tools is highly regarded.

You should understand how to combine AI-generated assets with real product images, video footage, voiceovers, graphics and editing to produce professional finished content.

Video & Creative Production
Create TikTok, Reels, Shorts and YouTube content

Edit supplied product and lifestyle footage

Create product demonstrations and problem/solution videos

Produce promotional and educational content

Create advertising creatives for paid campaigns

Resize and adapt creative for different platforms

Maintain consistent brand presentation

Strong knowledge of CapCut, Adobe Premiere Pro, Canva, Adobe Creative Suite or equivalent software is required.

Digital & Performance Marketing
Work across and support marketing activity on:

Meta Ads

Google Ads

Microsoft/Bing Ads

YouTube

TikTok

LinkedIn

You should understand digital advertising fundamentals including:

Campaign structure

Audiences

Creative testing

Conversion tracking

CTR

CPC

CPA

ROAS

Retargeting

A/B testing

You will be expected to review performance and identify opportunities to improve campaigns and creative.


Email
Marketing
Develop regular promotional and educational email campaigns

Create campaign concepts and copy

Coordinate email marketing with promotions, products and seasonal campaigns

Review email performance

Test subject lines, creative and offers

Report on traffic, conversions and revenue generated from email

Reporting & Analysis
Regular reporting is a key requirement of this position.

You will monitor and report on:

Social media performance

Content performance

Website traffic from social channels

Engagement

Video views and retention

Audience growth

Paid advertising performance


Email
marketing performance

Conversions

CPA

ROAS

Revenue attribution where available

Reports must include clear analysis of what is working, what is not working and what actions should be taken next.

Required Experience
Applicants should have:

Minimum 3 years' experience in digital marketing, social media or e-commerce marketing

Strong experience managing multiple social media platforms

Demonstrated experience creating and editing video content

Practical experience creating marketing content using AI tools

Strong knowledge of Meta, TikTok, YouTube and other major social platforms

Understanding of Google Ads and Meta Ads

Experience with digital marketing analytics and reporting

Experience with email marketing

Strong written English

Good understanding of e-commerce and consumer marketing

Ability to work independently and manage deadlines

Experience working with Australian, New Zealand, UK or US e-commerce/consumer brands will be highly regarded.

Application Requirements

Please provide:

CV/resume

Portfolio of social media content

Examples of videos you have personally created

Examples of content created using AI video/image tools

Social media accounts you have previously managed

Examples of paid advertising campaigns you have worked on

Example of a marketing or performance report you have prepared

AI, video editing, design and marketing software you currently use


Applications without examples of previous content and video work will not be considered.

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