Digital Marketing & Client Operations Specialist

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: TYPE OF WORK

Full Time

: SALARY

5-7

: HOURS PER WEEK

40

: DATE UPDATED

Oct 6, 2026

JOB OVERVIEW

We are a growing U.S.-based wellness business looking for a Digital Marketing & Client Operations Specialist who can help us generate more customers, manage marketing campaigns, and support our customer-facing operations.

This is not primarily a receptionist or traditional Virtual Assistant role.

Approximately 80% of the position is focused on marketing, lead generation, advertising, content creation, and CRM management.

Approximately 20% of the role involves customer communication, appointment scheduling, phone calls, and front-desk support.

Many repetitive front-desk tasks will be automated through systems and workflows that we are building.

Our goal is to grow from approximately 7 customers per day to 20+ customers per day, and this person will play an important role in helping us build the marketing engine necessary to achieve that growth.

Core Responsibilities

80% — Digital Marketing & Lead Generation

You will help manage and execute our customer acquisition strategy.

Responsibilities may include:

Manage and optimize GoHighLevel

Build and manage lead pipelines inside the CRM

Follow up with incoming leads

Create lead nurturing campaigns

Build SMS and email marketing campaigns

Help reactivate previous customers

Create promotions and customer retention campaigns

Track leads from inquiry through booked appointment

Monitor campaign performance and conversion rates

Identify opportunities to improve lead-to-booking conversion

Paid Advertising

You should have experience or strong familiarity with:

Google Ads

Facebook / Meta Ads

Instagram advertising

Local service advertising strategies

Retargeting campaigns

Lead generation campaigns

Responsibilities may include:

Launching advertising campaigns

Monitoring campaign performance

Testing different ads and offers

Tracking cost per lead

Tracking cost per booked customer

Identifying underperforming campaigns

Making recommendations based on campaign data

You will work with management on offers, budgets, targeting, and strategy.

Content & AI Marketing

We are actively incorporating AI into our marketing systems.

You will help:

Create short-form marketing videos

Generate video concepts and scripts

Use AI tools to create or edit marketing content

Create promotional graphics and advertisements

Repurpose content for social media

Create ad variations for testing

Use AI tools to increase marketing output and efficiency

Training will be provided on the AI tools and workflows we use.

You do not need to already know every AI platform, but you must be comfortable learning new technology quickly.

Lead Generation

When marketing campaigns are running, you will actively help identify and convert potential customers.

This may include:

Finding new lead-generation opportunities

Managing inbound leads

Following up with prospective customers

Recovering missed inquiries

Following up with customers who did not complete booking

Re-engaging previous customers

Helping fill open appointment times

Tracking lead sources

Maintaining accurate lead information inside GoHighLevel

The goal is not simply to generate leads.

The goal is to help turn those leads into paying customers.

20% — Client Operations & Front Desk Support

Although marketing is the primary responsibility, you will also help operate our virtual front desk.

Responsibilities include:

Answering incoming phone calls

Responding to customer text messages

Helping customers schedule appointments

Rescheduling and canceling appointments

Managing appointment calendars

Using Square for scheduling and customer information

Communicating with on-site staff through WeChat

Handling basic customer questions

Escalating unusual situations to management

Many of these tasks will eventually be supported by automation, AI, and CRM workflows.

You should therefore be comfortable working alongside automated systems rather than manually performing every repetitive task.

Systems We Use

Experience with these platforms is highly preferred:

GoHighLevel

Square / Square Appointments

Google Ads

Meta Ads Manager

Facebook

Instagram

WeChat

Canva

AI content creation tools

ChatGPT or similar AI tools

Experience with automation platforms such as n8n, Zapier, or Make is a bonus but not required.

Ideal Candidate

We are looking for someone who is:

Strong in digital marketing

Comfortable managing paid advertising

Experienced with lead generation

Familiar with CRM systems

Comfortable using GoHighLevel

Data-driven and able to understand marketing performance

Comfortable speaking with customers

Strong in written and spoken English

Organized and detail-oriented

Creative

Comfortable experimenting with new marketing ideas

Comfortable learning AI tools

Able to work independently

Reliable during U.S. business hours

Interested in growing with a company long-term

Preferred Experience

Ideal candidates may have experience working with:

Wellness businesses

Massage businesses

Med spas

Salons

Dental offices

Chiropractic offices

Gyms

Healthcare-related service businesses

Local service businesses

Appointment-based businesses

Experience marketing a local service business is especially valuable.

Performance Metrics

This position will be measured primarily on marketing and growth performance rather than hours worked.

Possible KPIs include:

Number of qualified leads generated

Cost per lead

Number of appointments generated

Lead-to-booking conversion rate

Cost per booked appointment

Revenue generated from marketing campaigns

Customer reactivation results

Number of old customers brought back

Advertising return on investment

CRM follow-up completion

Speed of lead response

Calendar utilization

We want someone who understands that marketing should ultimately produce measurable business results.

Schedule

Our business operates:

9:00 AM – 9:00 PM U.S. Eastern Time

We are hiring two part-time team members who will help divide coverage across the day.

Exact shifts will be discussed during the interview process.

Candidates must be comfortable working U.S. Eastern Time.

Technology Requirements

You must have:

Reliable computer

Reliable high-speed internet

Backup internet or mobile hotspot

Quiet environment for customer calls

Quality headset or microphone

Reliable electricity or backup power solution

Training

Training will be provided on:

Our services

Customer communication

Square

Our GoHighLevel setup

Sales scripts

Lead follow-up procedures

AI content creation workflows

Internal automation systems

Marketing processes

We are not looking for someone who already knows everything.

We are looking for someone with a strong marketing foundation who learns quickly and wants to grow.

Career Growth

This role has significant long-term growth potential.

Possible career path:

Digital Marketing & Client Operations Specialist

↓

Senior Growth Specialist

↓

Marketing Team Lead

↓

Growth / Marketing Manager

↓

Director of Marketing & Client Acquisition

As we open additional locations, the right person could eventually help oversee marketing, CRM operations, customer acquisition, and other remote team members across the company.

How to Apply

Please submit:

Resume

Expected hourly rate in USD

Available working hours in U.S. Eastern Time

Previous digital marketing experience

Previous GoHighLevel experience

Examples of Google or Meta advertising campaigns you have managed

Approximate monthly advertising budgets you have previously managed

Any measurable campaign results you can share

Examples of social media content or advertising creatives you have created

A 60–90 second voice introduction

Your internet speed and backup internet setup

Your computer specifications

Earliest available start date

Please answer the following questions:

Question 1

Describe your experience using GoHighLevel.

What have you personally built or managed inside the platform?

Question 2

Imagine a local wellness business currently receives 7 customers per day and wants to reach 20 customers per day.

What would be the first three things you would investigate or change?

Question 3

You are given a $2,000 monthly advertising budget.

How would you d ---------- whether to spend it on Google Ads, Facebook/Instagram Ads, or another channel?

Question 4

A Facebook campaign is generating many leads, but very few are booking appointments.

What would you investigate?

Question 5

A Google Ads campaign costs $50 per lead while another campaign costs $20 per lead.

Would you automatically stop the $50-per-lead campaign? Why or why not?

Question 6

You notice there are 300 previous customers who have not visited in six months.

How would you use GoHighLevel to generate additional appointments from this list?

Question 7

Please describe one successful marketing campaign you personally managed.

Include:

Industry

Advertising platform

Budget

Number of leads

Cost per lead

Conversion results

What you personally did

Question 8

Are you comfortable occasionally answering phone calls, helping customers schedule appointments, and communicating with our on-site team when marketing work is interrupted?

Question 9

What AI tools have you used for:

Video creation

Graphic design

Copywriting

Social media

Advertising

Question 10

Please share a Loom video or short screen recording explaining one marketing campaign or GoHighLevel system you have previously built.

We care more about demonstrated ability and willingness to learn than impressive job titles.

SKILL REQUIREMENT

Performance Marketing GoHighLevel Sales

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Digital Marketing & Client Operations Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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