Globucom

DTC Video Ad Creative Strategist - Remote (Full Time)

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: TYPE OF WORK

Full Time

: SALARY

$200/week

: HOURS PER WEEK

TBD

: DATE UPDATED

Jun 6, 2026

JOB OVERVIEW

ABOUT US:
We're a fast-growing DTC supplement brand selling direct to consumer via Shopify with Meta ads as our primary acquisition channel. We spend $10,000+ per day on ads and are scaling aggressively across multiple product angles.

WHAT YOU'LL DO:
- Come up with video ad concepts, hooks, angles, and formats for Meta (Facebook/Instagram) ads
- Write full video scripts ready for production (you'll use AI tools like Claude to help with copywriting)
- Study winning DTC ads daily across all verticals and bring new ideas, formats, and styles to the table
- Track emerging ad trends, new animation styles, new video formats, and viral creative approaches and figure out how we can use them
- Develop new creative angles based on what's performing and what competitors are doing
- Work closely with our video editor who handles all production

WEEKLY OUTPUT:
- 15+ full video scripts ready for production
- 5+ new creative concepts or formats sourced from competitor research and trend watching
- A weekly brief with examples of ads you spotted that we should study or adapt (with links)

THIS ROLE IS NOT:
- Video editing (we have an editor)
- Media buying (we handle that)
- Graphic design
- General virtual assistant work

YOU'RE A GOOD FIT IF:
- You've worked on creative strategy for a DTC or ecommerce brand before
- You understand what makes someone stop scrolling on Facebook or Instagram
- You can explain WHY an ad works, not just that it does
- You watch DTC ads for fun and can break down hooks, formats, and structures
- You know the difference between TOF, MOF, and BOF creative
- You're constantly watching what other brands are doing and spotting new trends before everyone else
- You're comfortable using AI tools to write scripts and copy
- You can work independently and bring ideas without being asked

REQUIRED WITH YOUR APPLICATION:
- Links to video ads you personally concepted or strategized (not just edited)
- A brief explanation of what your role was in each
- Your experience with DTC/ecommerce brands (which brands, what you did, results if you have them)

TEST TASK:
Before hiring, we'll send you our product and top performing ad. You'll have 48 hours to come back with 5 full video ad concepts with complete scripts.

SCHEDULE:
Flexible hours, can discuss.

SKILL REQUIREMENT

Advertising Facebook Ads Creative Advertising

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Globucom

DTC Video Ad Creative Strategist - Remote (Full Time)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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