DTC Meta Ads Media Buyer (Supplements / E-Commerce)

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: TYPE OF WORK

Full Time

: SALARY

2000

: HOURS PER WEEK

40

: DATE UPDATED

Aug 25, 2026

JOB OVERVIEW

The Role
We're a growth-focused DTC supplements brand looking for a Meta media buyer who lives in the technical guts of the platform. You'll own the account end to end — tracking setup, creative testing, landing page experiments, and daily optimization - and be accountable for CPA, ROAS, and blended MER against contribution-margin targets.

If you get excited about clean server-side tracking and a well-structured testing matrix, you'll fit right in.

What You'll Own
- Full-funnel Meta buying across prospecting, retargeting, and Advantage+ campaigns.
- Tracking infrastructure — Pixel + Conversions API (CAPI), server-side events, deduplication, domain verification, and Aggregated Event Measurement / event prioritization.
- A structured testing program — distinct angles across ad sets, static and video mixed within each angle, isolating the right variable so results are readable.
- Landing page and funnel testing in partnership with designers/CRO.
- Analytics — dashboards, spend-allocation and full-funnel reads (not just ad-level CPA), and clear next actions.
- Account health and compliance in a restricted vertical.

What You Bring
- Hands-on experience with Meta Pixel + CAPI, including server-side setup, deduplication, and event match quality.
- Fluency with GA4 and a third-party attribution tool (Triple Whale, Northbeam, Hyros), and the judgment to know which number to trust.
- A repeatable angle-testing framework and experience running LP/funnel tests.
- Command of DTC metrics: CPA, ROAS, AOV, MER, contribution margin, LTV, CAC payback.
- Supplements or another restricted/health vertical experience strongly preferred, including familiarity with Meta's health/claims ad policies and keeping accounts in good standing.

Nice to Have
- Experience scaling past US$100k/month, briefing creative/UGC teams, exposure to other channels (TikTok, Google, email/SMS)

How to Apply
- Send your resume / a short note with: an account you've scaled (vertical, spend, efficiency), a tracking problem you fixed, and one angle or LP test you're proud of and how you read the result.

SKILL REQUIREMENT

Facebook Ads Media Buying Meta Business Suite

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DTC Meta Ads Media Buyer (Supplements / E-Commerce)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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