Credit Repair & Business Funding Marketing + Paid Ads + Lead Generation Specialist

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TYPE OF WORK

Full Time

SALARY

1000-2000

HOURS PER WEEK

TBD

DATE UPDATED

Oct 7, 2026

JOB OVERVIEW

PLEASE DO NOT APPLY WITHOUT PAID ADVERTISING EXPERIENCE IN CREDIT REPAIR, BUSINESS FUNDING, FINANCIAL SERVICES, OR A VERY CLOSELY RELATED INDUSTRY.
We are a growing U.S.-based Credit Repair & Business Funding company looking for an experienced Digital Marketing & Lead Generation Specialist.
This is NOT a cold-calling VA position.
I need someone who understands MARKETING and can help us consistently generate qualified leads and booked appointments using paid advertising, funnels, referral partnerships, retargeting, and lead-generation strategies.
YOUR #1 RESPONSIBILITY: PAID TRAFFIC
You must have hands-on experience with:
- Meta/Facebook & Instagram Ads
- Creating and launching campaigns
- Lead Form campaigns
- Landing-page/conversion campaigns
- Retargeting
- Audience targeting
- Creative testing
- Ad copy and hooks
- A/B testing
- Pixel/Conversion tracking
- Budget management
- Campaign optimization
- Lowering CPL and cost per appointment
- Scaling winning campaigns
Google Ads experience is a major plus.
I do NOT want someone who only knows how to click “Boost Post.”
You should understand how to take an offer, create the campaign, launch it, track the numbers, identify what's working, and optimize it.
CREDIT REPAIR & BUSINESS FUNDING MARKETING
You will help generate customers for:
Credit Repair
Consumers/business owners who need to improve their credit.
Business Funding
Business owners, entrepreneurs and real estate investors seeking approximately $25K–$250K+ in funding.
You should understand that these are different audiences and require different ads, funnels, messaging and qualification.
REFERRAL & PARTNERSHIP MARKETING
I also want you building referral relationships with:
- Realtors
- Mortgage brokers
- Car dealerships/salespeople
- Real estate investors
- Tax professionals
- Insurance agents
- Business consultants
- Loan professionals
- Other professionals who regularly encounter people needing credit or funding
You should be able to help create referral campaigns and systems that generate leads consistently.
ADDITIONAL LEAD GENERATION
Paid advertising is the priority, but you should also understand:
- Email marketing
- SMS marketing
- CRM follow-up
- Lead nurturing
- Database reactivation
- Cold email/outreach
- Social media prospecting
- Appointment generation
You are NOT being hired primarily to cold call.
FUNNELS & AUTOMATION
Experience with GoHighLevel is strongly preferred.
You should understand:
Ad → Landing Page/Form → Qualification → CRM → SMS/Email Follow-Up → Calendar → Appointment → Sale
I want someone who understands the entire customer acquisition process — not just ads.
KPIs YOU WILL BE RESPONSIBLE FOR
You must be comfortable reporting:
- Ad Spend
- Cost Per Lead
- Qualified Leads
- Cost Per Qualified Lead
- Appointments Booked
- Cost Per Appointment
- Appointment Show Rate
- Conversion Rate
- Customer Acquisition Cost
- Revenue Generated
- ROAS
I care about revenue and qualified appointments, not vanity metrics.
REQUIREMENTS
You MUST have:
- Real paid advertising experience
- Meta Ads Manager experience
- Lead generation experience
- Experience managing marketing campaigns
- Experience optimizing campaigns based on data
- Funnel/landing-page knowledge
- CRM experience
- Strong written English
- Strong understanding of direct-response marketing
Credit repair or business funding marketing experience is HIGHLY preferred.
DO NOT APPLY IF:
- You are only a general VA
- Your only marketing experience is posting on social media
- You've never managed paid ads
- You only know cold calling
- You cannot explain CPL, CAC and ROAS
- You cannot provide examples of campaigns you've worked on
- You need me to teach you Facebook Ads from scratch
HOW TO APPLY
Start your application with:
“I KNOW PAID TRAFFIC”
Then answer these questions:
1. Have you marketed credit repair or business funding before? Explain exactly what you did.
2. How much monthly ad spend have you personally managed?
3. What was your average cost per lead?
4. What was your average cost per booked appointment?
5. What was your best-performing credit repair/funding campaign?
6. Send screenshots of campaigns you've managed. You may hide client/company information.
7. What experience do you have with Meta Ads Manager?
8. Have you run Google Ads?
9. Have you used GoHighLevel?
10. What experience do you have building landing pages/funnels?
11. What would you change if a campaign generated 100 leads but only 3 booked appointments?
12. How would you build a referral program for a credit repair/business funding company?
13. If I gave you a $2,000 monthly ad budget, how would you approach the first 30 days?
14. What is your expected monthly salary?
BONUS: Send a 2-minute Loom video showing me one paid campaign you've managed and explaining the results.

SKILL REQUIREMENT
Performance Marketing Facebook Ads
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