Creator Sourcing & Influencer Outreach Specialist

Creator Sourcing & Influencer Outreach Specialist

Full Time - Must map to US working hours.

About Ingreendients

Ingreendients is a plant-based personal care brand focused on high-performing hair care and body care products made with transparent, plant-derived ingredients.

We are building a creator-led marketing program across Instagram and TikTok and are looking for a highly organized, persistent, and resourceful person to help us identify creators, manage outreach, coordinate product seeding, and build a consistent pipeline of authentic video content.

This is not a general social media posting role.

Your primary responsibility will be to help us find the right creators and turn those relationships into high-quality videos that can be tested through paid advertising.

The Role

You will spend a significant portion of each day researching creators on Instagram and TikTok who are a strong fit for our brand.

You will then organize them, evaluate their content, reach out to them, follow up, coordinate product shipments, track communication, and help move each creator from initial discovery through completed content and advertising permissions.

Our goal is to build a large and continuously growing library of authentic creator videos that can be tested across Meta, Instagram, TikTok, Amazon, and other marketing channels.

Primary Responsibilities

Creator Research and Sourcing

* Research Instagram and TikTok creators every day
* Identify creators in clean beauty, hair care, wellness, non-toxic living, fitness, motherhood, lifestyle, and related niches
* Find micro-creators, small and mid sized creators
* Review creator content for authenticity, communication style, video quality, audience alignment, and advertising potential
* Identify creators who are comfortable speaking on camera and demonstrating products
* Build and maintain a large, organized creator database
* Avoid duplicate outreach and keep creator records accurate

Creator Evaluation

For each creator, evaluate and record:

* Name
* Instagram and TikTok handles
* Platform links
* Follower count
* Estimated engagement
* Primary niche
* Audience profile
* Location
* Content style
* Video quality
* On-camera communication
* Brand fit
* Past beauty or wellness collaborations
* Contact information
* Why the creator may be a strong fit
* Potential content angle
* Outreach status

Outreach and Follow-Up

* Send personalized outreach messages by email, Instagram, and TikTok
* Avoid generic mass outreach
* Explain why each creator is relevant to the brand
* Follow up consistently and professionally
* Respond to creator questions
* Track negotiations and creator expectations
* Schedule calls when necessary
* Maintain accurate records of every interaction

Product Seeding and Content Coordination

* Collect shipping details
* Coordinate product shipments with the operations team
* Track delivery
* Follow up after product delivery
* Confirm which products and content concepts the creator will test
* Help prepare creative briefs and talking points
* Track expected delivery dates for content
* Follow up until content is received
* Organize completed videos and raw files

Whitelisting and Advertising Permissions

* Ask creators for permission to use their content in paid advertising
* Help coordinate Meta Partnership Ads, Instagram permissions, TikTok Spark Ads, and other whitelisting processes
* Maintain records of usage rights and agreed terms
* Confirm whether content can be edited, resized, and used across multiple channels
* Coordinate with the Founder and marketing team when content is ready for testing

Reporting and Organization

* Maintain a clean creator pipeline in Google Sheets, Airtable, Notion, or another approved system
* Provide daily and weekly progress updates
* Report outreach volume, replies, interested creators, products shipped, content received, and permissions secured
* Identify bottlenecks and recommend process improvements
* Create and improve SOPs for creator sourcing, outreach, follow-up, and content tracking

What Success Looks Like

The successful person in this role will consistently:

* Find high-quality, relevant creators
* Send thoughtful and personalized outreach
* Follow up without needing reminders
* Keep the creator pipeline extremely organized
* Move creators from initial contact to completed content
* Build strong and respectful creator relationships
* Help us create a growing library of authentic videos
* Improve the process over time using AI, templates, and systems

Initial Performance Expectations

During the first 30–60 days, we expect you to build a repeatable creator sourcing and outreach system.

Potential activity targets may include:

* Researching and evaluating 30–50 relevant creators per day
* Sending 15–30 personalized outreach messages per day
* Completing consistent follow-ups
* Maintaining accurate pipeline records
* Securing a growing number of interested creators each week
* Helping move creators toward product trials, completed videos, and paid advertising permissions

Quality is more important than sending large volumes of generic messages.

Required Qualifications

* Excellent written and spoken English
* Strong internet research skills
* Highly organized and detail-oriented
* Comfortable spending several hours each day researching creators
* Strong follow-up discipline
* Professional and friendly communication
* Comfortable using Instagram and TikTok
* Strong Google Sheets skills
* Comfortable learning new software and systems
* Ability to work independently and manage repetitive workflows accurately
* Willingness to work U.S. business hours
* Reliable internet and computer

referred Experience

Experience in one or more of the following is helpful:

* Influencer marketing
* Creator sourcing
* Influencer outreach
* Affiliate marketing
* Social media research
* UGC coordination
* Beauty, wellness, hair care, or consumer products
* Meta Partnership Ads
* Instagram whitelisting
* TikTok Spark Ads
* Creator databases or CRM systems

Prior experience is helpful, but intelligence, persistence, organization, communication, and willingness to learn are equally important.

## AI and Workflow Expectations

You should be comfortable using tools such as ChatGPT or Claude to:

* Research creators
* Improve outreach messages
* Personalize communication
* Summarize creator profiles
* Generate content-angle ideas
* Organize information
* Improve follow-up systems
* Create SOPs and workflow efficiencies

AI should improve the quality and speed of your work, not produce generic or impersonal outreach.

## Who You Are

You may be a strong fit if:

* You enjoy research and finding people online
* You are naturally persistent
* You do not give up after one unanswered message
* You are highly organized
* You enjoy communicating with creators
* You notice quality and authenticity in videos
* You can follow a detailed process consistently
* You take ownership without waiting for constant instructions
* You are interested in building something long-term

## To Apply

Please submit the following:

1. Your resume
2. A short introduction explaining why this role interests you
3. Any relevant influencer, outreach, research, social media, or creator-management experience


Please also complete the short application exercise below.

Application Exercise

Part 1 — Creator Research

Find 10 Instagram or TikTok creators who you believe would be a strong fit for Ingreendients.

Please include:

* Creator name
* Instagram or TikTok handle
* Platform link
* Follower count
* Content niche
* Why you selected them
* One content angle you believe they could create for the brand
* Whether you believe they would be a strong candidate for paid advertising and why

Please DO NOT select celebrities or very large creators. Focus will be on micro, small and mid-size creators.

Part 2 — Outreach

Write one personalized outreach message to one of the creators you selected.

The message should:

* Reference something specific about the creator
* Explain why the creator fits the brand
* Invite them to try the products
* Sound warm and human
* Avoid sounding like a mass template

Part 3 — Organization

Create a simple spreadsheet showing how you would track:

* Creator researched
* Outreach sent
* Follow-up dates
* Response
* Shipping status
* Content due date
* Content received
* Advertising permission
* Final status

Please submit the spreadsheet as a Google Sheets link or Excel file.

Part 4 — Short Written Response

Please answer:

* How would you decide whether a creator's video is suitable for paid advertising?
* What would you do if a creator did not respond after the first message?
* How would you manage 200–300 creators without losing track of conversations?
* What AI tools would you use in this role, and how?

Applications that do not include the exercise may not be considered.