Creative Stratgiest

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: TYPE OF WORK

Part Time

: SALARY

$7 hour

: HOURS PER WEEK

25

: DATE UPDATED

Aug 18, 2026

JOB OVERVIEW

We are looking for an experienced Creative Strategist to develop high-performing static image and video ad concepts for our e-commerce brands. This role is focused heavily on Meta (Facebook & Instagram) advertising, creative research, performance analysis, and using AI tools to turn ideas into scalable ad creatives.
Responsibilities
Analyze Meta Ads performance and understand key metrics including:
ROAS
CPA
CTR
CPC
CPM
CVR
Hook Rate
Hold/Retention Rate
AOV
Identify why creatives are winning or losing based on performance data.
Research competitors, customer pain points, reviews, market trends, and successful advertising angles.
Develop new hooks, concepts, angles, offers, and creative hypotheses based on data rather than guesswork.
Write detailed scripts and creative briefs for static image ads and video ads.
Create multiple variations of winning concepts for continued testing and scaling.
Work closely with our video editors and static ad designers to make sure concepts are executed correctly.
Analyze results after creatives launch and use the data to determine what should be tested next.
Use AI heavily throughout the creative development process.
AI & Technical Experience
We are specifically looking for someone comfortable with AI-powered creative workflows.
You should have experience with or be comfortable using:
Claude
Claude Code
Fable
ChatGPT
Other AI creative/research tools
You should be able to use these tools to help research audiences, analyze advertising data, develop creative concepts, write scripts, generate image-ad prompts, create video-ad scripts, and rapidly produce variations for testing.
Experience building workflows or using Claude Code to improve and automate parts of the creative strategy process is a major plus.
What We're Looking For
The ideal candidate has previous experience as a Creative Strategist for e-commerce/DTC brands and understands that good creative strategy goes beyond making ads look good.
You should understand how to look at Meta performance data and answer questions such as:
Why did this ad work? Why did this one fail? What angle is resonating? Is the hook the problem? Is CTR strong but conversion weak? What should we test next? How can we turn one winner into 10 new variations?
Requirements
Previous Creative Strategist experience with Meta Ads
Strong understanding of Facebook/Instagram advertising metrics
Experience developing both static and video ad concepts
Strong direct-response copywriting and scripting skills
Experience working with e-commerce/DTC brands
Comfortable using Claude, Claude Code, Fable, ChatGPT, and AI tools
Ability to research competitors and identify winning creative patterns
Strong understanding of hooks, angles, pain points, awareness levels, offers, and customer psychology
Ability to communicate clear instructions to designers and video editors
Data-driven mindset with the ability to make creative decisions based on advertising performance
What Success Looks Like
Your job isn't simply to produce more ads. Your job is to help us find winning creative angles/concepts, understand why they work, and systematically produce better iterations.
We're looking for someone who can combine creative thinking + Meta Ads data + AI to consistently develop concepts that can be tested and scaled across multiple e-commerce brands.

SKILL REQUIREMENT

Facebook Ads ChatGPT AI Tools

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Creative Stratgiest

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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