Creative Strategist for Scaling DTC Brand

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: TYPE OF WORK

Any

: SALARY

3

: HOURS PER WEEK

20

: DATE UPDATED

Aug 23, 2026

JOB OVERVIEW

READ THIS FIRST: To apply, start your message with the word ANGLE. Applications without it get deleted unread. We do this to find people who actually pay attention to detail.

## About Us

We run a portfolio of direct-to-consumer e-commerce brands (beauty). We move fast, test constantly, and live and die by our ad creative. We're not a corporate agency. You'll work directly with the founder, get quick feedback, and see your concepts go live in real campaigns within days.

## The Role

You'll own the front of the funnel: research → angles → hooks → briefs → iteration. You d ---------- what we make and why, not just how it's cut. This is performance strategy, not "brand vibes." You're measured on ROAS and CPA, not on how clever a concept sounds in a meeting. You'll turn customer research and competitor teardowns into a steady pipeline of testable ad concepts that actually scale.

## What You'll Do

- Research markets, customers, reviews, and competitors to find the angle
- Write hooks, scripts, and shot-by-shot briefs for editors and UGC creators
- Own the creative testing roadmap — what we test next, and why
- Read the data (hook rate, hold rate, CTR, CPA, ROAS) and d ---------- what to double down on or kill
- Turn winners into fresh angles, formats, and variations for testing (not lazy re-cuts)
- Direct editors and creators, and QC that the output matches the concept
- Keep a swipe and insight library so we're never starting from zero

## Must-Haves (track record required)

- 2+ years as a creative strategist for DTC/e-commerce (health/wellness or beauty strongly preferred) with Trackrecord
- You can point to specific winning ads/angles YOU conceived — and the numbers they hit
- Deep direct-response instincts: awareness levels, angles, mechanisms, hooks, offers
- You understand the full funnel — ad → advertorial/VSL/landing page → conversion
- Comfortable reading an ad account and forming a POV, not waiting to be told
- Strong written English — briefs a creator or editor can execute without 10 follow-ups
- High volume and fast iteration don't scare you

## Nice-to-Have

- Hands-on with AI creative tools (Higgsfield, Runway, ElevenLabs, Topaz, etc.)
- Can rough-cut or storyboard your own concepts
- Worked directly with media buyers on scaling accounts
- Familiar with advertorial and VSL structures

## Hours & Growth

Start at 20 hrs/week. If your angles win and you're reliable, this grows into more hours, a higher rate, and more ownership. We keep good people long-term.

## How to Apply (follow exactly — this is the test)

1. Start your message with ANGLE
2. Link a portfolio or case docs of ads/angles you concepted — concepts + results, not pretty edits you didn't strategize
3. In 3–4 sentences: pick your best-performing angle, the research/insight behind it, why the hook worked, and the result (ROAS / CPA / spend scaled — real numbers)
4. Tell us your process for finding a brand-new angle from scratch
5. List the tools you use (research, briefing, AI, analytics)
6. Confirm your weekly availability and timezone
7. how long youre in Creative Strategy already and track record

Applications that skip any step, hide the numbers, or lead with a generic "I'm hardworking and passionate" intro will not be reviewed.

SKILL REQUIREMENT

Performance Marketing Market Research AI Tools

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Creative Strategist for Scaling DTC Brand

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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