Creative Strategist for Meta Ads

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: TYPE OF WORK

Any

: SALARY

TBD

: HOURS PER WEEK

30

: DATE UPDATED

Sep 15, 2026

JOB OVERVIEW

About the RoleWe're looking for a Creative Strategist to lead the ideation, testing, and optimization of ad creative across Meta platforms (Facebook & Instagram). You'll sit at the intersection of performance marketing and creative, translating data into compelling ad concepts that drive results — not just engagement, but real business outcomes like ROAS, CAC, and conversion rate.What You'll Do
Develop and execute a creative testing roadmap for Meta Ads (static, video, carousel, Reels, UGC-style content)
Analyze creative performance data to identify winning hooks, formats, and angles — and turn insights into new creative briefs
Write ad copy and creative briefs that balance brand voice with direct-response best practices
Partner with designers, videographers, and/or external creators to produce high-performing ad assets
Stay ahead of Meta platform trends, algorithm changes, and emerging ad formats (e.g., Advantage+ creative, Reels placements)
Run structured A/B and iterative tests on creative variables (hook, format, CTA, messaging angle)
Collaborate with the performance/media buying team to align creative strategy with campaign goals and budget allocation
Build and maintain a creative performance dashboard/reporting cadence for stakeholders
Source and manage relationships with UGC creators or freelance talent as needed
What We're Looking For
2–5+ years of experience in performance creative, paid social, or growth marketing (agency or in-house)
Proven track record managing or strategizing creative for Meta Ads specifically
Strong grasp of direct-response creative principles (hooks, pattern interrupts, social proof, CTAs)
Comfortable reading performance data (CTR, CPA, ROAS, hook rate, hold rate) in Meta Ads Manager
Excellent copywriting skills and an eye for what makes creative "scroll-stopping"
Experience briefing designers/editors or working directly in tools like Canva, CapCut, or Premiere a plus
Familiarity with UGC sourcing and creator management
Highly organized, comfortable working in a fast-paced, iterative testing environment

If you're interested and you think you're a great fit, please apply using this form: ----------

Note: We only accept applications from the form above.

SKILL REQUIREMENT

Design Strategy Strategic Planning Meta Business Suite

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Creative Strategist for Meta Ads

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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