Creative Strategist & Video Editor – Meta Ads (DTC Parenting Brand, $150K+/mo Ad Spend)

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TYPE OF WORK

Full Time

SALARY

N/A

HOURS PER WEEK

40

DATE UPDATED

Apr 12, 2026

JOB OVERVIEW

TYPE OF WORK: Full Time
SALARY: $800–$1,600/month depending on experience
HOURS PER WEEK: 40
THE ROLE
We're a US-based parenting education brand spending $150K+/month on Meta ads, serving 26,000+ families across multiple product lines. We need someone who can do two things most people can't do at once: think strategically about what ads to make AND produce them fast in CapCut.
This is not just an editing role. You'll study our ad data, mine customer comments for hooks, analyze what's working and what's fatiguing, come up with new concepts, AND cut the videos yourself. You're the person who wakes up thinking "that hook is dying, here's what we should test next" and then actually builds it.
If you're a video editor who's been itching to move into creative strategy but nobody's given you the shot — this is that shot.
WHAT YOUR WEEK LOOKS LIKE
Strategy & Research (30% of your time):

Review ad performance weekly: hook rates, hold rates, CTR, ROAS. Know which ads are winning, which are fatiguing, and why.
Mine our >Facebook comments, customer reviews, and DMs for language and hooks that real parents use. Surface the gold so we can turn it into ads.
Study competitor ads in the Meta Ad Library. Flag creative approaches worth testing.
Write concepts and scripts for new ads. Not full creative briefs — short, clear outlines: here's the hook, here's the angle, here's why I think it'll work.
Propose 5–10 new ad concepts per week with a point of view on each one.

Production & Editing (70% of your time):

Produce 20–30+ ad variations per week from existing footage, sourced footage, and AI tools in CapCut.
Assemble modular ads: swapping hooks, bodies, CTAs, text overlays, and music to create structurally distinct variations.
Add bold, scroll-stopping text overlays optimized for sound-off viewing.
Apply auto-captions with intentional styling (not default dumps).
Export in correct specs (9:16, 1:1, 4:5) with proper safe zones.
Organize and maintain our shared creative asset library.

WHO YOU ARE

You have 1–3 years editing video ads for Meta/Facebook/Instagram (not YouTube, not wedding videos, not film). Even 6 months is fine if your work is sharp.
CapCut is your primary tool and you're fast in it.
You understand direct response advertising: hooks, pattern interrupts, pacing, urgency, CTAs. You know that "ugly" authentic-looking ads outperform polished cinematic content on Meta.
You have genuine curiosity about WHY certain ads work. You don't just follow briefs — you have opinions about what to test next.
You can look at a set of performance data and draw conclusions without being told what to look for.
You're organized, self-directed, and can manage your own time between strategy work and production.
You're comfortable with high-volume output. Some weeks are more thinking, some weeks are more cutting, but the pace is always fast.
Reliable internet, own computer, available during US business hours overlap (at least 4 hours).

BONUS (NOT REQUIRED)

Experience with AI video tools (Creatify, HeyGen, Kling, ElevenLabs) for lip sync or AI-generated video ads.
Experience working with DTC or e-commerce brands.
Basic understanding of Meta Ads Manager (reading performance metrics, not managing campaigns).
Experience adding film grain, compression artifacts, ambient audio to make ads feel organic.

WHAT WE PROVIDE

Full organized asset library (hooks, bodies, CTAs, overlays all pre-sorted).
Loom-based SOPs for every ad format we run.
Weekly performance data so you can see which of YOUR concepts and edits are winning.
A founder who is deeply involved in creative strategy and will work alongside you, not just hand you tasks. You'll learn fast here.
Clear, fast feedback. No 5-day review cycles.
Long-term role with real growth. This position grows with you — the better your strategic instincts get, the more ownership you take on.

HOW TO APPLY
Do NOT just send your resume. To be considered, you MUST include all of the following:

A link to 3–5 Meta/Facebook/Instagram video ads you personally edited (not YouTube content, not organic reels — PAID ADS). If they're in a portfolio, label which ones are yours.
Pick any DTC brand's Facebook page. Find one ad in their Meta Ad Library that you think is underperforming and explain in 3–4 sentences what you'd change and why. (This tells us how you think, not just how you edit.)
Answer this: "If an ad has a 50% hook rate but viewers drop off at the 5-second mark, what would you change in the edit?"
Your honest self-rating 1–10 on CapCut speed and proficiency.
A short Loom (under 3 minutes) introducing yourself and showing us one project you're proud of. This isn't about production quality — we want to hear how you think and communicate.

Applications missing any of these items will be skipped. We review within 48 hours and top candidates receive a PAID test task ($50 USD) using real footage from our brand.
Note: This is a sensitive product category (child safety education and emotional regulation for kids). The content is empowering and positive, not graphic. You should be comfortable editing content about keeping kids safe and helping families.

SKILL REQUIREMENT
Creative Writing Social Media Video Editing
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