Creative Strategist — Ironway

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: TYPE OF WORK

Any

: SALARY

$1500-3500

: HOURS PER WEEK

40

: DATE UPDATED

Jun 4, 2026

JOB OVERVIEW

Ironway is a rugged, mission-ready DTC brand built for men who demand gear that holds up. We started with military-inspired analog wristwatches and we're expanding into outdoor gear. Our audience is veterans, hunters, fishermen, blue collar workers, adventurers, preppers, and everyday men who want durable, no-nonsense equipment. Our main market is the USA, and we scale primarily through Meta and Google ads.

The Role

We're looking for a full-time Creative Strategist to own the development of new ad concepts that drive profitable growth. You'll turn customer psychology, market research, and winning patterns into briefs that our designers, editors, and UGC creators can execute. This is a hands-on, idea-to-launch role focused on hooks, angles, and offers that convert.

What you'll do:

- Develop new static and video ad concepts for Meta, Google, and emerging channels
- Analyze winning and losing ads to understand why they work, then build fresh iterations
- Write clear, sharp creative briefs and scripts for designers and UGC creators
- Run competitor and customer research to find new angles and emotional triggers
- Shape UGC strategy, landing pages, pre-landers, and offers
- Move fast: launch, read the data, iterate

Requirements

- Proven experience as a creative strategist in DTC / performance marketing
- Strong grasp of direct-response principles: hooks, angles, emotional resonance, clear offers
- Strong storytelling skills: the ability to build a narrative that hooks attention and makes people feel something
- Ability to read ad performance data and translate it into creative decisions
- Sharp copywriting instincts and the ability to write briefs and scripts
- Experience with Meta and ideally Google ad creative
- Bonus: affinity with our world (rugged, outdoor, military, utility products)

What We Offer

- A fast-growing brand with real budget behind creative and room to scale
- High ownership: your ideas go live quickly and you see the impact in the numbers
- A direct, no-fluff team that values speed and results over politics
- Competitive compensation based on experience

Interested?

Fill out this short form so we know who we're talking to. If it's a fit, we'll reach out to schedule a call.

----------

We will only respond to candidates who complete the form. Comments or replies under this job post will not be considered.

SKILL REQUIREMENT

Performance Marketing Copywriting Creative Advertising

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Creative Strategist — Ironway

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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