Creative Strategist For DTC Supplement Brand

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TYPE OF WORK

Full Time

SALARY

1000

HOURS PER WEEK

40

DATE UPDATED

Apr 13, 2026

JOB OVERVIEW

We're looking for a high-performing Creative Strategist who specializes in ROI-focused video ads and native image ads for Meta (Facebook & Instagram) that actually drive results, for our fast-growing DTC supplement brand.

???? To be considered, include the word "green" in the first line of your application. (This helps us filter out autoresponders.)

What You'll Do:

- Develop scroll-stopping video ad concepts and native image ads designed to convert — not just look good.
- Own the creative strategy from concept to execution.
- Craft compelling hooks, scripts, angles, and visual direction.
- Oversee post-production to ensure final assets match creative intent.
- Leverage AI tools (Higgsfield, Runway, Kling, Claude, Gemini, Midjourney, CapCut, etc.) to rapidly generate and iterate video and image assets.
- Produce a consistent volume of creatives across multiple angles and audiences.
- Build and test creatives for every funnel stage (TOF, MOF, BOF).
- Analyze performance data (ROAS, CTR, hook rate, hold rate, thumbstop ratio) to iterate and improve creative output weekly.
- Identify winning patterns and build scalable creative frameworks the team can repeat.
- Stay ahead of trends in UGC-style ads and native content formats.
- Keep up with platform-specific best practices across Meta placements.

You Need:

- Proven experience creating video ads and native image ads for performance-driven DTC campaigns.
- Strong creative strategy skills — you understand why an ad works, not just how to make it look pretty.
- Competency with AI video and image generation tools (Runway, Kling, Higgsfield, Midjourney, ChatGPT, Gemini, or any cutting-edge AI that enhances ad production).
- A strong portfolio showcasing direct response video and native ads (Meta/Facebook preferred) with real performance metrics.
- Ability to consistently deliver 3–6 ad concepts per week (video + native image mix).
- Deep understanding of ad metrics and a data-informed creative process.
- Experience scripting and storyboarding short-form video ads (15s–60s).
- You thrive in fast-paced, performance-driven environments.

What We Offer:

- Long-term opportunity with a DTC Supplement brand (rapidly scaling).
- Ongoing creative workload with room to grow into a lead creative strategist role.
- A results-first culture where great performance gets rewarded.
- Creative freedom to test bold ideas — backed by real data.

To apply, please include:

- The word "green" in your first line.
- A short intro about your experience with Meta video and native image ads.
- Your portfolio or case studies showing real ad performance (ROAS, CTR, or scale metrics).
- Examples of video ads you've strategized or produced.
- Your typical turnaround time and pricing structure (per concept or retainer).

We're ready to start right away — but only if you can show you've created winning video and native ad creatives before.

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