Creative Strategist – E-commerce & Performance Ads

Creative Strategist – E-commerce & Performance Ads

We are looking for a **Creative Strategist** who can take real ownership of the creative strategy behind our e-commerce brands.

This is **not just a video editing position**.

We need someone who understands WHY an ad works, can research markets and competitors, discover new angles, and translate those insights into strong **Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF)** creatives.

Our goal is simple: **develop winning creatives that allow us to scale our products profitably while achieving the highest possible ROAS.**

## What You’ll Be Doing

You will help develop and continuously improve our overall creative strategy.

Your responsibilities will include:

* Conducting competitor and market research
* Researching winning ads using Meta Ad Library and other sources
* Analyzing customer reviews, comments, feedback and competitor messaging
* Identifying customer pain points, desires, objections and buying triggers
* Understanding different customer awareness levels
* Developing new hooks, angles and advertising concepts
* Building clear TOF, MOF and BOF creative strategies
* Writing scripts and detailed creative briefs
* Analyzing existing ad performance
* Identifying winning creatives and developing new iterations
* Testing new creative formats
* Working with editors and other creatives to turn concepts into finished ads

**Top of Funnel is especially important to us.**

We want to continuously find new ways to reach people who have never heard of our brand or product before.

That means creating ads that first make people aware of a problem, capture their attention, and introduce our product as the solution.

## The Type of Products We Sell

We primarily work with e-commerce products that solve a clear problem.

For example, one of our products focuses on protecting people against **pickpocketing and theft while travelling, visiting cities or being in crowded public places.**

Because of this, we need someone who thinks beyond:

“Let's make a nice product video.”

We want you to think about questions such as:

**Why does someone actually need this product?**

**What problems does our target audience experience?**

**Which problems might they not even be aware of yet?**

**What hook will stop someone from scrolling?**

**Which angles can introduce the problem to a completely cold audience?**

**What objections prevent someone from purchasing?**

**Which creatives do we need for TOF, MOF and BOF?**

And most importantly:

**What should we test next to improve performance and increase ROAS?**

## AI Is a Big Part of Our Creative Workflow

We use AI heavily throughout our creative process.

You should therefore be comfortable working with tools such as:

* ChatGPT
* Claude
* Higgsfield
* Other AI video and image generation tools

We don't expect everything to be produced traditionally.

We actually want someone who understands how to use AI to **rapidly develop and test new concepts, hooks, scripts, visuals and creative formats.**

Examples of creatives we want to produce include:

* AI-generated video ads
* UGC ads
* AI UGC
* Mashup ads
* Problem/solution ads
* Storytelling ads
* Educational ads
* Founder-style ads
* VSL-style creatives
* Static ads
* Product demonstrations
* Testimonial/review ads
* Competitor-inspired concepts
* Awareness-focused creatives

We don't want to produce the same three formats every week.

You should constantly be looking for **new formats, new angles and new ways to communicate the problem and solution.**

## Who We're Looking For

You could be a great fit if you:

* Have experience as a Creative Strategist in e-commerce/performance marketing
* Understand Meta Ads and direct-response creative
* Fully understand TOF, MOF and BOF
* Are strong at competitor and market research
* Understand customer psychology and awareness levels
* Can independently develop new hooks and angles
* Can analyze performance data and turn it into new creative decisions
* Are comfortable using ChatGPT, Claude and AI creative tools
* Have experience with AI-generated creatives and/or UGC
* Are proactive and constantly bring new ideas to the table

Most importantly, **we are NOT looking for someone who waits for us to tell them exactly what to create every week.**

We want someone who independently researches the market, identifies opportunities and can come to us saying:

**“This is what we should test next, this is the angle, this is the format, and this is why I believe it can work.”**

## What Matters Most to Us

Your way of thinking is more important than simply making beautiful creatives.

We are looking for someone who can combine:

**Creative thinking + Data + Customer psychology + Performance marketing**

Your goal isn't to create the prettiest advertisement.

Your goal is to **find winning ads that we can scale.**

## How to Apply

Please include:

1. A short introduction about yourself
2. Your experience with e-commerce/performance creatives
3. Examples of ads you've developed or worked on
4. The AI tools you currently use
5. An example of a creative strategy you've previously worked on

**And one important question:**

Imagine you're selling an anti-theft crossbody bag designed to protect travellers against pickpockets.

**What are the first 3 Top of Funnel angles you would test — and why?**

We're much more interested in how you think than in receiving a generic application.

Applications that don't answer this question will not be considered.