Creative Strategist - Direct Response Meta Ads

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TYPE OF WORK

Full Time

SALARY

1500-2500

HOURS PER WEEK

40

DATE UPDATED

Sep 18, 2026

JOB OVERVIEW

Summary
We are looking for a experienced Creative Strategist to help scale the performance creative engine of a fast-growing DTC ecom brand.
This role is responsible for driving creative strategy end-to-end — from deep customer and market research, identifying new growth opportunities, developing creative hypotheses, creating high-quality briefs, analyzing performance insights, and building a scalable creative testing system.
We are looking for someone who can think strategically, understand consumer psychology, and consistently generate winning creative directions — not just write scripts.

Key Responsibilities
- Conduct deep customer, competitor, and market research to uncover new creative opportunities, winning angles, and growth insights.

- Develop creative strategies, hypotheses, concepts, hooks, and iterations based on customer psychology, market trends, and performance data

- Create 20+ high-quality creative briefs per week to support a high-volume creative testing pipeline and increase creative velocity across video, UGC, and static ads.

- Analyze creative performance, identify winning patterns, and translate learnings into scalable creative frameworks and iteration strategies.

- Build and improve creative strategy processes, SOPs, and systems to create a repeatable testing engine.


Requirements
- 3+ years of experience as a Creative Strategist for DTC ecommerce brands. HAVE TO BE CS experience, not copywriting or CRO experience only.

- Proven experience developing creatives that drive measurable business results, not just engagement. Knows how to develop strong angles and concepts systematically.

- Experience researching markets, competitors, and customer insights to generate new creative directions.

- Ability to analyze why creatives win or lose and turn insights into actionable iterations.

- Experience building creative systems, workflows, or SOPs is a strong plus.

- Experience managing creative strategy for brands spending $200K+/month on paid social is highly preferred.


How to Apply (Please follow below - otherwise will be ignored):
- Start with 'growth' when you reach out to make sure if read this
- Have you owned creative strategy end-to-end from research to ideation and iterations? If so, what's your highest ad spend a month? Which DTC brand have you worked for?
- How many brief batches you can produce per week including net new and iterations?
- Your expected salary

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