Creative Strategist | DTC E-commerce

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: TYPE OF WORK

Full Time

: SALARY

2500USD/month

: HOURS PER WEEK

42

: DATE UPDATED

Sep 25, 2026

JOB OVERVIEW

$2,500 USD/month | Full-time | 100% Remote | Long-term Direct Hire

We operate multiple health & wellness brands across the UK, Ireland, Poland, Mexico, French Canada, and Switzerland, with advertising handled entirely in-house across Meta and Google.

We already have an established creative team, editors, SOPs, and systems in place.

We are looking for a Creative Strategist who d ---------- WHAT ads we make and WHY.

You will own the strategy behind our creatives and work closely with editors to turn your ideas into ads that perform.

What You'll Do
- Plan creative batches across TOF, MOF, and BOF for multiple brands
- Map concepts to the correct awareness stage, from Unaware to Most Aware
- Research winning ads and competitors to identify angles, hooks, structures, and patterns
- Turn research into original creative concepts
- Write clear briefs for editors, including hooks, copy, layouts, references, and funnel context
- QA creatives before launch
- Analyze hook rate, CTR, CPA, ROAS, and other performance data
- Identify why creatives win or lose
- Iterate on winning concepts and cut underperforming ones
- Continuously improve our creative strategy based on performance data

Important:

You are not designing.

You are not editing.

You are the person making the strategic decisions that determine which creatives get produced and why.

What We're Looking For
- 2+ years of experience in creative strategy, media buying, or performance creative
- Experience in DTC e-commerce, direct response, or performance marketing
- Strong practical understanding of TOF / MOF / BOF
- Strong understanding of the 5 stages of customer awareness
- Experience strategizing static image ads
- Ability to analyze winning creatives and extract the underlying strategy
- Strong understanding of what makes an ad convert
- Excellent written English
- Strong analytical and creative thinking
- Available full-time
- No other full-time job

You don't need to be a designer.

You don't need to be an editor.

You do need to understand why an ad should work and communicate that clearly to an editor.

What You Get

- $2,500 USD/month
- Paid reliably and on time
- Paid leave
- 100% remote
- Full-time, long-term position
- Stable workload
- Established team and systems
- Clear SOPs and expectations
- Opportunity to work across multiple DTC brands and markets

How to Apply

Step 1

Send us 5 static ads that you personally strategized.

You do not need to have designed them.

For each ad, include the results if available.

Step 2

Complete this short creative strategy exercise:

Imagine you are launching a new health & wellness product on Meta.

The product helps people with a common problem and is being sold through a direct-response funnel.

Give us 3 static ad concepts:

- 1 × TOF
- 1 × MOF
- 1 × BOF

For each concept, provide:

- Hook
- Core angle
- Awareness stage
- One-sentence explanation of why you think the concept would work

Keep it concise. We are not looking for a long essay.

Step 3

Tell us your earliest possible start date.

Important

Applications without the exercise will not be reviewed.

We review qualified applications and aim to respond within 5 business days.

If you're someone who can look at a winning ad, understand why it works, extract the underlying strategy, and turn that into a strong brief for an editor, we'd like to hear from you.

SKILL REQUIREMENT

Copywriting Facebook Ads Digital Marketing

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Creative Strategist | DTC E-commerce

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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