Creative Strategist & Copywriter

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: TYPE OF WORK

Any

: SALARY

Discussed privately.

: HOURS PER WEEK

40

: DATE UPDATED

Aug 10, 2026

JOB OVERVIEW

Copywriter & Creative Strategist Application

We are looking for a copywriter and a creative strategist. If you are interested, please read this description carefully before you apply.

You should be able to provide previous work (portfolio or similar).

To be considered, you must complete the task below. We want to test your skills.

The Task

Our brand is ---------- (Target audience United Kingdom. Please complete the following:

Competitor analysis:
What angles are our competitors using?
What is our Unique Mechanism?
What are our competitors' Unique Mechanisms?
Which competitors does our supplement have?

If you were to work for us:
What would be the top 5 angles you would want to test?
Write an 800-character VSL (Video Sales Letter) for the product.

Questions to answer:

Which copywriter inspires you the most?
Have you read any books about copywriting? Which ones?
Do you read daily?
Have you worked for EU or US brands? If so, which ones?
What are the awareness stages a customer goes through?
What is the most important thing when writing copy for a product?
What is the difference between features, benefits, and outcomes? Give an example.
What is your process for researching a customer avatar before writing a single word?
How do you know when a hook is strong enough to lead with?
What is your approach to handling objections inside the copy itself?
How would you write differently for a Problem Aware customer vs a Solution Aware customer?
What is your take on emotional vs logical copywriting? When do you use each?
Give an example of a curiosity gap you have used that performed well.
What is the biggest mistake you see other copywriters make?
Have you read Breakthrough Advertising by Eugene Schwartz? What is your biggest takeaway?
Explain market sophistication in your own words.
What is a Unique Mechanism, and why does it matter in a sophisticated market?
Name 3 copywriters other than the big names (Ogilvy, Halbert, Kennedy).
What is the best-performing VSL or ad you have ever written? Send the link if possible.
What is a piece of copy you wrote that flopped, and what did you learn?
Have you worked in the femcare or supplement niche before?
What is the largest ad spend you have written copy for?
Have you written for TikTok, Meta, or YouTube specifically?
How comfortable are you writing UGC-style scripts vs polished VSLs?
Do you have experience writing for the UK market specifically? UK English?
How do you measure whether a piece of copy is working?
How do you A/B-test hooks? What is your process?
What is your view on CTR vs conversion rate? Which matters more?
Do you know how to read a Meta ads dashboard?
Walk us through your process for coming up with 10 new ad angles for a product.
How do you d ---------- which angle to test first?
How do you brief a video editor or UGC creator?
What tools do you use for creative research? (e.g. Foreplay, TikTok Ads Library, Meta Ads Library)
How do you know when it is time to kill an angle vs iterate on it?
Do you use ChatGPT or Claude in your workflow? How?
What is your take on AI-written copy? When does it work, and when does it not?
What tools do you use daily?
How many hours per week can you dedicate to this?
What is your timezone?
Are you comfortable working async on Slack or WhatsApp?
What is your rate? (per project, per hour, or retainer)
How fast can you turn around a first draft of a VSL?
Do you have experience working with a creative strategist or team, or have you always worked solo?
Why do you want to work with Apoflora specifically?
What is one industry rule you have broken that worked?
If we tell you an angle is not working, how do you react?
What do you do when a client keeps rejecting your work?

Please send your application with the completed task and answers.

We look forward to hearing from you.

SKILL REQUIREMENT

Copywriting Product Research Strategic Planning

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Creative Strategist & Copywriter

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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