Creative Strategist

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: TYPE OF WORK

Full Time

: SALARY

750

: HOURS PER WEEK

40

: DATE UPDATED

Jul 28, 2026

JOB OVERVIEW

We are looking for a performance-minded Creative Strategist to develop advertising concepts that capture attention, communicate compelling ideas, and drive measurable results.

You will own the creative process from research and ideation through scripting, production briefs, performance analysis, and iteration. You will work closely with video editors, designers, media buyers, and leadership to create and continuously improve paid social advertising campaigns.

This role is ideal for someone who combines the instincts of a copywriter with the analytical thinking of a growth marketer.

## Responsibilities

* Research target audiences, competitors, market trends, customer reviews, objections, and buying motivations
* Develop original creative angles, concepts, hooks, scripts, headlines, and calls to action
* Write clear production briefs for video editors, designers, creators, and AI creative producers
* Create concepts for video ads, static ads, UGC, testimonials, demonstrations, explainers, advertorials, and other direct-response formats
* Analyze creative performance using metrics such as hook rate, retention, click-through rate, conversion rate, CPA, and ROAS
* Identify why creative concepts succeed or fail and use those findings to guide future production
* Develop meaningful iterations of winning advertisements
* Maintain an organized testing pipeline and creative-performance database
* Collaborate with media buyers to align creative production with campaign objectives
* Stay current on emerging advertising formats, platform trends, and creative best practices
* Ensure advertisements follow applicable platform policies and brand guidelines

## What We’re Looking For

* Experience developing paid social creative, preferably for Meta, TikTok, YouTube, or similar platforms
* Strong direct-response copywriting and storytelling skills
* Ability to translate research and customer insights into compelling advertising concepts
* Understanding of audience awareness levels, market sophistication, objections, and buying psychology
* Ability to read performance data and convert it into actionable creative decisions
* Experience writing scripts, hooks, headlines, and editor-ready briefs
* Strong communication, organization, and attention to detail
* Ability to manage multiple concepts and deadlines in a fast-moving environment
* Comfortable receiving feedback and rapidly improving creative work
* A portfolio or case studies showing creative concepts and measurable results

## Bonus Qualifications

* Experience working with direct-to-consumer brands, lead generation, affiliate marketing, apps, subscriptions, or information products
* Hands-on experience with Meta Ads Manager or another paid media platform
* Experience directing UGC creators or content shoots
* Familiarity with AI image, video, voice, and research tools
* Experience optimizing landing pages or advertorials
* Understanding of advertising compliance and claim substantiation

## What Success Looks Like

* Consistently producing fresh, strategically distinct advertising concepts
* Creating hooks and scripts that improve attention, engagement, and conversion
* Giving production teams clear briefs that require minimal clarification
* Learning from performance data rather than relying only on personal taste
* Finding scalable concepts and building effective iterations around them
* Helping the team increase creative output without sacrificing quality

## Application Requirements

Please include:

1. A short introduction describing your relevant experience
2. Examples of paid social advertisements, scripts, or creative briefs you developed
3. Performance results or case studies, where available
4. An explanation of how you research and develop a new advertising angle
5. Your availability, location, time zone, and compensation expectations

## Paid Skills Test

Shortlisted applicants may be given a paid test involving:

* Researching a product and its target audience
* Developing three distinct advertising angles
* Writing 10 hooks
* Creating one short-form video script
* Preparing one production-ready creative brief
* Explaining how they would test and iterate the concepts

SKILL REQUIREMENT

Content Creation Creative Writing Creative Advertising

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Creative Strategist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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