Copywriter (CRO & UX)

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TYPE OF WORK

Part Time

SALARY

$10/hour

HOURS PER WEEK

20

DATE UPDATED

Oct 2, 2026

JOB OVERVIEW

We're a small web dev & marketing agency in The Hague, Netherlands.

We are looking for a creative copywriter with CRO experience who writes ICP- focused copy across the funnel.

Your main goal is to turn website visitors into leads for local service and other businesses.

If you have a genuine passion for writing and are good with data, this role is for you.

What you'll do

- Write conversion-focused copy for landing pages
- Improve lead forms, CTAs and the mobile experience
- Rewrite existing pages to make the offer more persuasive
- Analyze user behavior via GA4 and Microsoft Clarity to find where visitors drop off
- Plan page layouts and UX improvements: write briefs for our web developer and give feedback to a web designer in Figma
- Set up split tests and document the results
- Log key changes in the shared task sheet of our marketing team (what was done, why, where)

Tracking your results

- Landing page conversion and engagement data in GA4 and Microsoft Clarity
- Leads data (calls and forms) in WhatConverts
- CTR and CVR data in Google Ads

A note on Dutch language

Dutch is not required. You will write in English and use Claude to translate into natural Dutch. We will show you how to do it.

You need to be a skilled writer and be comfortable using AI tools strategically and checking their output.

Who you'll work with

You'll report directly to the agency director and work closely with our performance marketer, web designer, web developer and SEO specialist.

We are looking for someone who:

- Has 2+ years of experience writing long-form conversion-focused copy
- Writes for a human first, then the algorithm
- Is sharp with analysis of the market and target audience data
- Has a good understanding of the sales process
- Has excellent English
- Has a portfolio of landing pages and before/after results
- Has a good understanding of UX basics: page structure, visual hierarchy and mobile-first design
- Is comfortable analyzing data in GA4 and Clarity and turning it into test ideas
- Writes the copy himself/herself, with AI supporting research, editing and translation
- Has experience with Figma or Miro (for feedback and wireframes)
- Is comfortable managing multiple projects and adapting to clients' needs

Nice to have, but not required:

- Experience with WordPress
- Experience with Google Ads
- Experience with basic on-page SEO
- Experience with the Dutch or another European market

Cooperation structure

- 20-30 hours a week
- Rate: 10 USD per hour or monthly retainer (negotiable)
- Paid monthly

We work on Amsterdam time. Regular working hours are 10:00 to 18:00, from Mon to Fri. You need to be available for at least 4 hours within this window 5 days a week.

To apply

Send your CV and 2 examples of landing pages you improved, with the analysis of how your copy builds trust with the target audience.

Clear before/after numbers are a big plus (e.g. conversion rate, engagement rate, bounce rate, leads, revenue).

Explain (in short) how you d ---------- what to change on a page to improve conversion.

No need to write a long cover letter. Just be real and let your work speak for itself. Looms and Miro links are welcome.

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