Conversion Copywriter (Web, CRO, Email & SEO)

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: TYPE OF WORK

Full Time

: SALARY

US$2000

: HOURS PER WEEK

50

: DATE UPDATED

Sep 16, 2026

JOB OVERVIEW

Lightsail Solutions is a venture-backed, US-based freight forwarding startup making global freight and procurement simpler, more transparent and more efficient. As an early-stage company, our priorities and processes evolve quickly. We are looking for a Conversion Copywriter to own and execute copy across Lightsail Solutions’ website, landing pages and category pages.

This role is primarily focused on writing clear, persuasive B2B website copy that communicates our value proposition, builds credibility and converts visitors into qualified leads. You will work across paid advertising landing pages, service pages, industry/category pages and other commercial website content.

You will be responsible for the full web copywriting workflow, from researching customers and competitors to developing page structures, writing copy and iterating based on performance. You should be comfortable working independently, understanding complex B2B services quickly and translating them into simple, compelling messaging.

Experience with conversion rate optimisation (CRO), email marketing and SEO is a significant advantage.

Responsibilities
* Own the writing and optimisation of copy across Lightsail Solutions’ website
* Write high-converting landing pages for Google Ads and other paid acquisition campaigns
* Write service, category and industry-specific pages targeting different customer segments and search intents
* Research customer pain points, buying motivations, objections and decision criteria to inform messaging
* Conduct competitor and market research to understand industry positioning, claims and common messaging
* Translate complex freight forwarding, sourcing, procurement and supply chain concepts into clear and persuasive copy
* Develop page messaging hierarchies, including headlines, subheadlines, benefits, proof points, calls-to-action and objection handling
* Work with the team to determine page structure and information hierarchy before writing
* Develop and refine Lightsail Solutions’ overall brand messaging, positioning and tone of voice
* Write compelling calls-to-action and lead-generation copy throughout the website
* Ensure copy is concise, commercially focused and appropriate for US B2B audiences
* Interview internal team members where necessary to understand services, processes and customer requirements
* Review existing website pages and identify opportunities to improve clarity, credibility and conversion
* Analyse landing page and website performance and recommend copy changes based on user behaviour and conversion data
* Develop and test alternative headlines, value propositions, offers and calls-to-action
* Collaborate with designers and developers to ensure copy and page layouts work effectively together
* Maintain consistency in messaging across website pages and marketing campaigns
* Research new copywriting, CRO and SEO approaches that can improve website performance

Requirements
* Proven experience writing B2B website, landing page or conversion-focused copy
* Strong portfolio demonstrating commercial website and landing page copywriting
* Excellent written English, with the ability to write naturally for a US business audience
* Ability to understand complex products or services and communicate them simply
* Strong understanding of persuasive copywriting principles, including customer pain points, benefits, objections, proof and calls-to-action
* Able to structure complete landing pages rather than simply write individual sections of copy
* Strong research skills and ability to understand unfamiliar industries independently
* Able to differentiate between features and commercially meaningful customer benefits
* Comfortable researching competitors and identifying opportunities to differentiate our positioning
* Strong attention to detail in grammar, messaging and factual accuracy
* Analytical mindset and willingness to improve copy based on performance data rather than personal preference
* Proactive and resourceful, with the ability to research solutions and work independently
* Able to manage multiple pages and projects simultaneously
* Comfortable working in a fast-paced startup environment where priorities and positioning may change
* Available to start immediately or within a short notice period is an advantage

Nice to Have
* Previous experience writing for logistics, freight forwarding, supply chain, procurement, manufacturing or other B2B services
* Experience writing landing pages specifically for Google Ads traffic
* Strong understanding of conversion rate optimisation (CRO)
* Experience conducting landing page audits and identifying conversion bottlenecks
* Understanding of landing page UX, information hierarchy and conversion-focused page structure
* Experience using tools such as Microsoft Clarity, Hotjar, Google Analytics, VWO or similar analytics and experimentation platforms
* Understanding of SEO fundamentals, including keyword research, search intent, on-page SEO and internal linking
* Experience using SEO tools such as Ahrefs, Semrush, Google Search Console or similar platforms
* Ability to conduct SERP and competitor analysis before developing category or service pages
* Experience producing programmatic or scalable SEO landing/category pages
* Familiarity with A/B testing and conversion experimentation
* Experience working with Webflow, WordPress or other CMS platforms
* Experience working directly with designers or developers to turn copy into finished landing pages
* Familiarity with B2B lead-generation funnels and paid acquisition

Compensation
Up to US$2,000 per month, depending on relevant experience, copywriting ability and technical knowledge.

SKILL REQUIREMENT

Copywriting Website Copywriting Email Copywriting

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Conversion Copywriter (Web, CRO, Email & SEO)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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