Content Writer – Website Pages

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TYPE OF WORK

Any

SALARY

N/A

HOURS PER WEEK

40

DATE UPDATED

Aug 4, 2026

JOB OVERVIEW

Full-Time | Remote | Mid-Level

About the Company:
Fence Marketing Pros is a specialized digital marketing agency that works exclusively with fence contractors.

We help fence companies strengthen their online presence, generate qualified leads, and book more fence installation projects through website development, SEO, Google Ads, Google Business Profile optimization, reputation management, social media marketing, landing pages, retargeting, and lead tracking.

Because we focus specifically on the fencing industry, we understand the services, customers, markets, and challenges of fence companies. Our team creates customized marketing strategies designed to turn our clients’ websites into effective lead-generation and sales tools.

We are looking for a talented Content Writer to help us create informative, SEO-friendly, and conversion-focused website content for our clients.

About the Role:
As our Content Writer, your primary responsibility will be writing website pages for fence companies across the United States.

You will turn client information, SEO instructions, and industry research into clear and helpful content that answers customers’ questions and encourages them to request an estimate or contact the fence company.

The content may cover topics such as:
* Residential fencing
* Commercial fencing
* Wood fencing
* Vinyl fencing
* Aluminum fencing
* Chain-link fencing
* Privacy fencing
* Pool fencing
* Fence installation
* Fence replacement and repair
* Gates and access control
* Service-area and location-specific fencing services

You must be comfortable researching unfamiliar services and writing content that is accurate, natural, useful, and specific to each client.

What Your Work Will Look Like:

A typical website content assignment may include:
1. Reviewing the content brief, page outline, target keywords, and client information.
2. Researching the client’s services, service areas, target customers, and unique selling points.
3. Reviewing the client’s existing website to understand its brand voice and avoid duplicate information.
4. Researching the assigned fence type, service, or location.
5. Writing the website page based on the approved outline and SEO requirements.
6. Adding clear headings, calls to action, internal-linking opportunities, and frequently asked questions when required.
7. Fact-checking the content and confirming that it accurately reflects the client’s services.
8. Editing the page for grammar, clarity, readability, flow, and consistency.
9. Submitting the completed content by the assigned deadline.
10. Revising the content based on feedback from the SEO, operations, or website development team.

Depending on the project, you may work on new website builds, website redesigns, page expansions, or content updates for existing clients.

Types of Pages You Will Write:
* Home pages
* About Us pages
* Main service pages
* Individual fence service pages
* Fence material pages
* Residential and commercial fencing pages
* City and service-area pages
* Landing pages
* Frequently Asked Questions
* Contact page content
* Calls to action and other website copy

Key Responsibilities:
* Write original, engaging, and conversion-focused website content.
* Create content that is useful to readers while following SEO best practices.
* Research fencing services, materials, installation methods, and local markets.
* Understand the customer’s search intent and answer the questions they are likely to have.
* Follow content briefs, keywords, outlines, templates, and brand guidelines.
* Naturally incorporate primary and secondary keywords without keyword stuffing.
* Match the writing style and brand voice of each client.
* Write compelling headings, introductions, calls to action, and page sections.
* Ensure that location pages are unique and not simply duplicated with city names changed.
* Verify that all services, claims, locations, warranties, and company details are accurate.
* Edit and proofread content for grammar, spelling, clarity, flow, and readability.
* Make revisions promptly based on team feedback.
* Manage multiple writing assignments and consistently meet deadlines.
* Communicate immediately when information is missing, unclear, or conflicting.

Qualifications:
* At least two to three years of professional content-writing or copywriting experience.
* Strong experience writing website pages, service pages, landing pages, or local SEO content.
* Excellent written English, grammar, editing, and research skills.
* A solid understanding of SEO, keywords, search intent, headings, internal links, and content structure.
* Ability to write persuasive copy without sounding overly promotional.
* Ability to explain technical or industry-specific topics in simple language.
* Strong attention to detail and fact-checking skills.
* Ability to follow detailed instructions, templates, and content briefs.
* Ability to receive feedback professionally and apply revisions consistently.
* Strong time-management and organizational skills.
* Reliable internet connection and ability to work independently in a remote environment.

Preferred Experience:

Experience in any of the following would be an advantage:
* Writing for company websites
* Writing for home service businesses
* Local SEO and location-page writing
* Digital marketing or SEO agency work
* Construction, landscaping, roofing, HVAC, plumbing, or similar industries
* Conversion copywriting
* WordPress
* Google Docs
* ClickUp
* Search Atlas
* PageOptimizer Pro or similar SEO tools

Previous fencing-industry experience is helpful but not required. However, you must be willing to learn the industry and understand the differences between fence materials, services, and customer needs.

Content Quality Standards:

All content must be:
* Original and free from plagiarism
* Accurate and properly researched
* Specific to the client and assigned location
* Easy for the average customer to understand
* Organized with clear and logical headings
* Helpful rather than repetitive or keyword-stuffed
* Consistent with the client’s actual services and brand
* Written to encourage readers to take the next step
* Carefully proofread before submission

Use of AI Tools:

AI tools may be used to assist with brainstorming, research, or outlining. However, we are not looking for someone who simply generates content and submits it without reviewing it.

Every page must be:
* Carefully written or substantially edited by the writer
* Fact-checked for accuracy
* Customized for the individual client
* Reviewed for natural language and readability
* Free from repetitive, generic, or obviously AI-generated wording

The writer remains fully responsible for the accuracy and quality of every submitted page.

How to Apply?

Please submit the following:

1. Your updated résumé.
2. A link to your writing portfolio.
3. At least three relevant website-writing samples.
4. At least one service-page or local SEO writing sample.
5. Your expected monthly salary.
6. Your available working hours and time zone.
7. An intro video, explaining your experience writing SEO-friendly website content.
8. A list of the writing, SEO, project-management, and AI tools you have used.

Please use **“Website Content Writer Application”** as your application subject line.

Applications without relevant writing samples may not be considered.

SKILL REQUIREMENT
Content Creation Creative Writing Website Copywriting
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