Content Strategy & Growth Lead

Please login or register as jobseeker to apply for this job.

: TYPE OF WORK

Full Time

: SALARY

$6-8

: HOURS PER WEEK

40

: DATE UPDATED

Feb 27, 2026

JOB OVERVIEW

1. The Three Pillars of the Role
Pillar 1: Search & Discovery (The "Growth" Engine)
• The Mandate: Own the organic funnel. It’s not just about "SEO keywords"; it’s about Search Intent, visibility and sediment
• Key Tasks: Keyword gap analysis finding what our competitors rank for using semrush, technical SEO audits, and managing llm’s and AI content visibility.
• "Product-Led Content" designed for DIY (e.g., how a blog post directly leads a user to sign up for your service).
• KPIs: Organic traffic growth, Keyword rankings (Top 3/Top 10), and Backlink profile strength.
• Local SEO on the gmb map pack ( update services and postal code, use gimp to edit meta data / gps geo tag) questions and reviews
• Identify best software’s and request for Kpi’s and business goals.
Pillar 2: Authority & Conversion (The "Strategy" Engine)
• The Mandate: Establish the brand as a "Thought Leader" in drywall using AI and semrush reports to answer queries and questions
• Key Tasks: Developing Lead Magnets (PDFs, templates, tools) that capture emails, and setup quotes through website and emails. Think email campaigns
• KPIs: Conversion Rate lead generation.
Pillar 3: Community & Distribution (The "Social" Touch)
• The Mandate: Social media shouldn't be a silo; it’s a distribution channel for the content built in Pillars 1 and 2 leading to engagement and lead generation.
• Key Tasks: "Content design and implementation on IG, Facebook, other along with google ads
• KPIs: Engagement Rate, Social Share of Voice, and Referral Traffic from social to the website.

Role Overview

The Content Strategy & Growth Lead is the digital architect of the company’s local market dominance. Unlike a traditional writer, this lead is responsible for the entire "Lead-to-Contract" lifecycle. They manage website and customer brands as a high-performance sales asset, using SEO to drive discovery, AI-augmented content to build authority, and GHL automations to convert local Edmonton traffic to estimates across various service based business.
________________________________________
II. The Role Matrix: Responsibility vs. Impact
How the Lead’s effort translates into business results.
Focus Area Core Responsibilities GHL / Technical Integration Business Impact (KPI)
Strategy (50%) Keyword gap analysis, Technical SEO audits, AI Content management, and competitor ---------- e SEMrush GHL Dashboards & GA4: Tracking lead source attribution and pipeline value. Organic Dominance: Ranking in Top 3 for drywall keywords and sediment (long tail and phrase) and the GMB Map Pack.
Creation (30%) Writing SEO blogs, Lead Magnets (PDFs), Case Studies, and high-conversion landing page copy. GHL Funnels & Email Builder: Building the lead capture forms and automated nurture sequences. Conversion Velocity: Increasing the ratio of site visitors to "Request a Quote" submissions.
Social (20%) GMB Map Pack optimization, content "atomization" (IG/FB), and geo-tagging project photos. GHL Unified Inbox: Monitoring DMs and GMB reviews to drive the "Speed-to-Lead." Brand Authority: Improved local sentiment and consistent "Social Proof."
________________________________________
III. Detailed Job Scope
This role is categorized into three functional "Engines" that power the growth of the business.
1. The Growth Engine (Search & Discovery)
• Local SEO & GMB: Owning the Edmonton Map Pack. This includes updating services and using GIMP to embed GPS metadata/geo-tags into job site photos to signal hyper-local relevance to Google.Targeting the new construction areas for drywalling basements.
• Search Intent & Sentiment: Moving beyond keywords to understand why customers search (Drywall repair vs. new basement drywall services). Managing LLMs and AI to scale content while maintaining a "human," trustworthy tone.
• Product-Led SEO: Crafting blog posts on topics that solve a problem and immediately offer a solution (e.g., "Fixing Ceiling Cracks" links to a "Book Repair" form) and social media to produce funnel.
• Design and execute a backlink program with paid and shared links.
• Enter/submit to local directories increasing citations and checking backlinks
2. The Strategy Engine (Authority & Conversion)
• Thought Leadership: Positioning the company as the "Edmonton Expert" by creating authoritative guides on Alberta-specific construction standards, humidity control, and soundproofing. Talk with area lead.
• Lead Magnet Loop: Designing and implementing high-value assets (e.g., The 2026 Edmonton Basement Finishing Cost Guide) to capture emails within GHL funnels.
• Automated Nurture: Writing and managing weekly newsletters and SMS/Email sequences that educate leads who aren't ready to book an estimate immediately. This would be focused on the builder/renovation/condo management companies.
3. The Interaction Engine (Community & Distribution)
• Omnichannel "Atomization": Taking one core asset (like a project case study in Glenora or Windermere) and distributing it across IG, FB, and GMB to ensure consistent brand visibility. Or other target videos like 2026 Edmonton Basement Finishing Cost Guide
• Unified Inbox Mastery: Managing the GHL "Conversations" tab to ensure every inquiry from the website or social media is moved into the "Opportunities" pipeline within minutes.
________________________________________
IV. Typical Same 8-Hour Day (Integrated Workflow) Input needed
• 08:00 – 09:00 | The "Front Line": Manage the GHL Unified Inbox. Respond to new Edmonton quote requests, reply to GMB reviews, and handle any social ---------- eck with team for manual crm from phone call or leads in email inbox or google workspace
• 09:00 – 11:00 | Deep SEO & Geo-Targeting: Audit example ---------- for technical errors and communicate with website developer. Perform keyword gap analysis against local competitors. Process new project photos in GIMP with geo-tags for the GMB Map Pack.
• 11:00 – 12:30 | Authoritative Creation: Use AI to draft, then manually polish, a high-value blog post for the website focused on a specific service (e.g., Taping & Finishing). Or other recommendation off Semrush
• 12:30 – 13:30 | Break
• 13:30 – 15:00 | Funnel Architecture: Log into GHL to build/update a landing page. Design the "Lead Magnet" delivery workflow and ensure all forms on the domain are working perfectly.
• 15:00 – 16:30 | Social Distribution: "Atomize" the morning’s blog post into a series of visual updates for IG/FB and GMB. Launch/Monitor social ads if applicable.
• 16:30 – 17:00 | Data & KPI Audit: Review GA4 and GHL Dashboards. Analyze why traffic changed and update the "Growth Scorecard" for the business goals.

SKILL REQUIREMENT

On-Page Content Management GoHighLevel

SHARE THIS POST

Job Post	Reporter	Rank	Reason	Date

BENCHMARKS

Loading Time: Base Classes	0.0016
Controller Execution Time ( Jobseekers / Job )	0.0167
Total Execution Time	0.0202

GET DATA

No GET data exists

MEMORY USAGE

1,523,496 bytes

POST DATA

No POST data exists

URI STRING

jobseekers/job/Content-Strategy-Growth-Lead-1590019

CLASS/METHOD

jobseekers/job

DATABASE: onlinejobs (Jobseekers:$db) QUERIES: 13 (0.0085 seconds) (Hide)

0.0004	`SELECT * FROM exrates WHERE rate_name = 'USD-PHP'`
0.0010	SELECT * FROM `employer_jobs` WHERE `job_id` = 1590019 LIMIT 1
0.0003	SELECT * FROM `employers` WHERE `employer_id` = 906783 LIMIT 1
0.0009	SELECT COUNT(*) AS `numrows` FROM `t_thread` `t` LEFT JOIN `t_thread_misc` `misc` ON `t`.`id` = `misc`.`thread_id` WHERE `t`.`job_id` = 1590019 AND `misc`.`id` IS NULL
0.0005	SELECT e.business_name, e.logo, e.website, e.rebill_date, e.date_added member_date, hits, DATEDIFF('2026-04-21',ej.date_added) duration_days, DATEDIFF('2026-04-21',e.rebill_date) duration_rebill, ej.*, e.deactivate FROM employers e, employer_jobs ej WHERE e.employer_id = ej.employer_id AND ((e.user_level >= '500' AND ej.date_added <= e.rebill_date) OR e.employer_id = '' OR (ej.date_approved <> '2000-01-01' and DATEDIFF('2026-04-21',ej.date_added) <= 14 )) AND e.deactivate != 1 AND ej.deleted = 0 AND job_id = '1590019'
0.0003	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1590019
0.0019	UPDATE employer_jobs SET hit_counts = '*Feb-27-2026=65Feb-28-2026=98Mar-01-2026=23Mar-02-2026=46Mar-03-2026=38Mar-04-2026=16Mar-05-2026=13Mar-06-2026=12Mar-07-2026=4Mar-08-2026=3Mar-09-2026=8Mar-10-2026=5Mar-11-2026=7Mar-12-2026=12Mar-13-2026=4Mar-15-2026=1Mar-16-2026=1Mar-17-2026=5Mar-18-2026=1Mar-19-2026=2Mar-22-2026=1Mar-23-2026=1Mar-26-2026=5Mar-27-2026=2Mar-28-2026=1Mar-31-2026=1Apr-01-2026=2Apr-03-2026=1Apr-05-2026=1Apr-06-2026=1Apr-07-2026=7Apr-09-2026=1Apr-10-2026=2Apr-11-2026=2Apr-12-2026=4Apr-13-2026=1Apr-15-2026=2Apr-16-2026=1Apr-17-2026=1*Apr-21-2026=1' WHERE job_id= '1590019'
0.0006	`UPDATE employer_jobs SET monthly_hits = '*Feb-2026=163Mar-2026=212**Apr-2026=27' WHERE job_id= '1590019'`
0.0008	`SELECT date_sent FROM jobseeker_sent_emails WHERE jobseeker_id = '' AND job_id = '1590019' AND status LIKE 'sent%' ORDER BY id DESC`
0.0003	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1590019
0.0011	SELECT COUNT(*) AS `numrows` FROM `employer_jobs` WHERE `employer_id` = '906783' AND `date_added` >= '2022-06-08'
0.0003	`select * from teasers`
0.0002	`SELECT * FROM skill_categories WHERE skill_cat_id=''`

HTTP HEADERS (Show)

SESSION DATA (Show)

__ci_last_regenerate	1776789762
last_page	https://v1.stage.onlinejobs.ph/jobseekers/job/Content-Strategy-Growth-Lead-1590019
csrf-token	df3905bcdec9907a9c82895bc661d38f

CONFIG VARIABLES (Show)

base_url	https://v1.stage.onlinejobs.ph
log_threshold	2
enable_profiler
index_page
uri_protocol	PATH_INFO
url_suffix
language	english
charset	UTF-8
enable_hooks	1
subclass_prefix	MY_
composer_autoload	vendor/autoload.php
permitted_uri_chars	a-z 0-9~%.:_\=\-\+\@?\&
enable_query_strings
controller_trigger	c
function_trigger	m
directory_trigger	d
allow_get_array	1
log_path
log_file_extension
log_file_permissions	420
log_date_format	Y-m-d H:i:s
error_views_path
cache_path
cache_query_string
encryption_key	OdBUArjiWg9I7u7bvAwQ7Fu35VB1kzga
sess_driver	files
sess_cookie_name	ci_session
sess_expiration	2678400
sess_save_path
sess_match_ip
sess_time_to_update	300
sess_regenerate_destroy
cookie_prefix
cookie_domain
cookie_path	/
cookie_secure
cookie_httponly
standardize_newlines
global_xss_filtering	1
csrf_protection
csrf_token_name	csrf_test_name
csrf_cookie_name	csrf_cookie_name
csrf_expire	7200
csrf_regenerate	1
csrf_exclude_uris	Array ( )
compress_output
time_reference	local
rewrite_short_tags
proxy_ips
ojadmin	JpjZkQN5A8l@^L
salt	+UFjSAT49tPZLtmU2CIG2FYN7pRhgsWyLHgSyQa6k3I=
queue_enabled
twilio	Array ( [sid] => AC00c0594045c6eef9407e8fff01f3d467 [token] => f0bfc0b73444a077894a43f5f75e6d41 [length] => 6 [from] => +639221200200 [code_expiry_seconds] => 14400 )
maintenance	Array ( [admin] => Array ( [verification] => ) [announcement_bar] => Array ( [show_slow_issue_message] => ) )
trustpilot	Array ( [to_email] => onlinejobs.ph+3d844ebf71@invite.trustpilot.com )
services	Array ( [google_tag_manager] => Array ( [id] => GTM-T5CQMS6P ) [chatgpt] => Array ( [secret] => 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 ) [claude] => Array ( [secret] => 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 ) )
v2_url	https://v2.stage.app.onlinejobs.ph
replacemyself_secret_key	Kk1WpgTMkc4wBQOqC5rqCssdLhACKrsJeTtO1ywUkT4=
app	Array ( [app] => Array ( [command] => Array ( [map] => Array ( [OnlineJobs\Mailer\Command\SendEmailCommand] => OnlineJobs\Mailer\Handler\SendEmailHandler [OnlineJobs\Mail\Command\SendEmailCommand] => OnlineJobs\Mail\Handler\SendEmailHandler [OnlineJobs\Mail\Command\QueueEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueEmailPendingHandler [OnlineJobs\Mail\Command\QueueJobEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueJobEmailPendingHandler [OnlineJobs\Mail\Command\QueueUnapprovedEmailCommand] => OnlineJobs\Mail\Handler\QueueUnapprovedEmailHandler [OnlineJobs\Mail\Command\ProcessEmailQueueCommand] => OnlineJobs\Mail\Handler\ProcessEmailQueueHandler [OnlineJobs\Mail\Command\PutJobseekerEmailOnHoldCommand] => OnlineJobs\Mail\Handler\PutJobseekerEmailOnHoldHandler [OnlineJobs\Purchase\Command\RealEstateVaCourseCommand] => OnlineJobs\Purchase\Handler\RealEstateVaCourseHandler [OnlineJobs\Test\Command\HelloCommand] => OnlineJobs\Test\Handler\HelloHandler ) [middleware] => Array ( ) ) [providers] => Array ( [0] => OnlineJobs\Bus\BusServiceProvider [1] => OnlineJobs\Database\DbServiceProvider [2] => OnlineJobs\Mailer\MailerServiceProvider [3] => OnlineJobs\Support\SupportServiceProvider [4] => OnlineJobs\Employer\ServiceProvider [5] => OnlineJobs\Jobseeker\ServiceProvider [6] => OnlineJobs\Mail\ServiceProvider [7] => OnlineJobs\Postal\ServiceProvider [8] => OnlineJobs\Queue\ServiceProvider [9] => OnlineJobs\Courier\ServiceProvider [10] => OnlineJobs\Job\ServiceProvider [11] => OnlineJobs\Purchase\ServiceProvider ) ) )
meta	Array ( [facebook] => Array ( [input] => 1 [connect] => 2 [timezone] => 3 [url] => 30 [id] => 31 [photo] => 32 [name] => 33 [email] => 34 [review] => 35 ) [trust] => Array ( [government_id] => 4 [utility_bill] => 5 [selfie_photo] => 6 [profile_picture] => 7 [phone_number] => 8 [facebook] => 9 ) [verify] => Array ( [profile_picture] => 10 [government_id] => 11 [selfie_photo] => 12 [utility_bill] => 13 [address] => 14 [name] => 15 [reviewed] => 16 [government_group] => 28 [address_group] => 29 [mobile] => 38 ) [address] => Array ( [complete] => 17 [room_unit_no] => 20 [house_no] => 21 [street] => 22 [subdivision] => 23 [barangay] => 24 [city] => 25 [province] => 26 [postcode] => 27 ) [reviewed] => Array ( [similar_names] => 1 ) [name] => 18 [phone] => 19 [sms_verification_code] => 36 [resend_verification_code] => 37 [address_read] => 39 [first_name] => 100 [middle_name] => 101 [last_name] => 102 [edit] => Array ( [government_id_group] => 40 [address_group] => 41 [mobile_group] => 42 ) [salary_re_entry] => 103 [id_proof_recalibrate] => 104 [email] => 44 [mobile_verification_type] => 45 )
honeypot	Array ( [name_field] => my_name [enabled] => 1 )

HTTP_ACCEPT	/
HTTP_USER_AGENT	Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
HTTP_CONNECTION	Upgrade
SERVER_PORT	80
SERVER_NAME	v1.stage.onlinejobs.ph
REMOTE_ADDR	127.0.0.1
SERVER_SOFTWARE	Apache/2.4.58 (Ubuntu)
HTTP_ACCEPT_LANGUAGE
SCRIPT_NAME	/index.php
REQUEST_METHOD	GET
HTTP_HOST
REMOTE_HOST
CONTENT_TYPE
SERVER_PROTOCOL	HTTP/1.1
QUERY_STRING
HTTP_ACCEPT_ENCODING	gzip, br, zstd, deflate
HTTP_X_FORWARDED_FOR	216.73.217.7
HTTP_DNT

Content Strategy & Growth Lead

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

Why is this blurred?